Senior Manager, Brand and Content Marketing

Center 1 (19052), United States of America, McLean, Virginia
Senior Manager, Brand and Content Marketing
Senior Manager, Brand & Content Marketing, Capital One Software
The Capital One Brand team is seeking a Senior Manager, Brand & Content Marketing to lead and scale Capital One Software's brand marketing and full-funnel B2B content program. We're looking for an accomplished marketer to partner with Brand Strategy, Creative, Channel and Go To Market teams to build content that is compelling to our target personas, highly discoverable and actionable, and elevates the Capital One Software brand. The ideal candidate will be an experienced B2B marketer who can simplify complex, technical topics and bring them to life in an approachable way through their content. They have a proven track record in content marketing, creative production, brand management and integrated campaigns.
Building on Capital One's pioneering adoption of modern cloud and data capabilities, Capital One Software is a new business dedicated to helping accelerate the data management journey at scale for businesses operating in the cloud. If you think of the kind of challenges that companies face - things like data publishing, data consumption, data governance, and infrastructure management - we've built tools to address these various needs along the way. Capital One Software will continue to explore where we can bring our solutions to market to help other businesses address these same needs going forward.
What you'll do

• Develop and execute a holistic, integrated content strategy across channels and mediums that drives the customer lifecycle from awareness, to acquisition, activation and retention
• Lead a team in day-to-day execution of this strategy who will partner with stakeholders to write, design and develop content that is clear and compelling
• Produce high-quality long and short-form content including white papers, eBooks, blogs, email newsletters, case studies, web copy, landing pages, videos, tutorials and more, championing SEO best practices where relevant to improve visibility and reach
• Partner with internal and external creative teams on creative strategy, resourcing, operations, briefing material, and look and feel, ensuring that all work adheres to brand voice, style, and content guidelines
• Act as liaison to Capital One Software website, social and paid media teams and advise on overall content strategy for the channel
• Build a content library and stand up scalable processes to create agile, iterative content
• Collaborate with technology, product, and business teams to achieve a deep understanding of the target audience and their needs throughout the buyer journey
• Work with Ops teams to continuously measure and improve content performance and channel KPIs
• Lead A/B testing agenda of content to optimize results and evolve program
• Define and influence enterprise-wide B2B product/software content marketing agenda

Who you are
You want to be an EVIDENCE-BASED MARKETER .

• Your curiosity is endless. There's always something else to learn
• You're flexible and not afraid of change-in fact you welcome the challenge
• You share your point of view, but seek out what might be missing and listen
• You have big ideas and know the best ones are driven by proof, persistence and patience
• You're a storyteller. You simplify the complex and compel your audience to act
• You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you
• You care-about the work, your team and the customers you serve

As a LEADER :

• You value authenticity over perfection. You lead with empathy, vulnerability and honesty
• You deeply invest in understanding the humans around you
• You say what needs to be said and work hard to find the right words
• You're an expert. You also know when you're not and need to find one
• You use all this - to make things happen, create amazing work and inspire others

Basic Qualifications

• Bachelor's degree or military experience
• At least 5 years experience in content or creative strategy, development or production
• At least 8 years of experience in a marketing role
• People Leadership experience

Preferred Qualifications

• 7 or more years of experience in content or creative strategy, development or production
• Has created a portfolio of impactful marketing content, including blogs, white papers, copy etc.
• Experience developing B2B/SaaS content for the entire marketing funnel with proven results
• Experience marketing technical products to technical buyers

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
New York City (Hybrid On-Site): $172,900 - $197,300 for Sr. Manager, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state or local law. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).