Associate Director, Commercial Effectiveness & Insights

Reposted 9 Days Ago
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Basel, Basel-Stadt
In-Office
Senior level
Biotech
The Role
The Senior Manager/Associate Director role focuses on enhancing commercial effectiveness across European markets via customer engagement, sales incentive planning, and analyzing strategies to optimize field execution.
Summary Generated by Built In

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

Associate Director Commercial Effectiveness & Insights will be integral in ensuring the successful evolution from a launch phase to one centered on optimization and maximization of our portfolio across European markets.

The ideal candidate is a strategic thinker with strong analytical and operational capabilities, experienced in working cross-functionally, and passionate about translating insights into action. You will partner closely with Global and local commercial teams, business intelligence, commercial insights, medical affairs, finance, and other counterparts to elevate commercial effectiveness across the region.

Essential Functions of the job:

Customer Engagement Optimisation

  • Collaborate cross functionally and across the region to develop consistent customer segmentation and targeting frameworks

  • Contribute to segmentation and targeting evolutions based on insights generated/increased knowledge of Customers expectations/behaviors/needs

  • Work with business intelligence and local teams on call planning optimization

  • Partner with Digital and multi channel teams to develop strategies and tactics to align messages and channels to customer preferences

Sales Incentive Planning

  • Prepare a Sales Incentive Plan framework and communicate with European countries to establish that country plans are aligned with strategic priorities, documented and within the overall framework

  • Perform analysis on sales incentive plan achievement, provide insights on plan performance and make recommendations to improve plan effectiveness.

  • Work with HR to ensure sales incentive plans are fair, motivational and targets are aligned to industry benchmarks. Check that sales incentive plan policies are in place and up to date.

  • Collaborate with local country teams and Global Business Intelligence on plan administration to ensure appropriate documentation for sales incentive planning processes

Commercial Effectiveness

  • Work with cross functional colleagues to develop and roll out SFE tools, dashboards, and training to enhance field team productivity.

  • Analyze customer engagement strategy efficiencies (HCO/HCP reach, impact on performance, alignment with expectations/industry benchmark) to identify critical success factors, propose recommendations to optimize field execution

  • Partner with local teams to provide expertise and direct support on field force sizing and territory design. Create frameworks for continuous improvement in commercial execution, including benchmarking and best-practice sharing across affiliates.

Qualifications:

  • Min 5 years’ work experience in a Commercial/Marketing support role in the pharmaceutical/biotechnology industries

  • Pragmatic, yet creative and innovative. Lead while "rolling up your sleeves" to get it done

  • Able to combine strategic thinking with the ability to execute to achieve operational objectives

  • Excels in a fast-paced, results-driven, highly accountable environment, often with a high degree of ambiguity

  • A connector, building relationships and partnering across the organization (geographies, functions and levels) to achieve the company goals

  • Curiosity, problem solving skills, business acumen, industry knowledge and project management skills

  • Attention to detail and technical data analytics / quantitative skills an advantage

  • Biotech or pharmaceutical marketplace launch experience in solid tumor oncology

  • Fluent in English; other languages advantageous.

Computer Skills:   PC, including Advanced MS Office Suite,

SQL, Power BI or other analytics/data visualisation software an advantage

Travel:  10-20%

Global Competencies

When we exhibit our values of Patients First, Driving Excellence, Bold Ingenuity, and Collaborative Spirit, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.

  • Fosters Teamwork
  • Provides and Solicits Honest and Actionable Feedback
  • Self-Awareness
  • Acts Inclusively
  • Demonstrates Initiative
  • Entrepreneurial Mindset
  • Continuous Learning
  • Embraces Change
  • Results-Oriented
  • Analytical Thinking/Data Analysis
  • Financial Excellence
  • Communicates with Clarity

We are proud to be an equal opportunity employer. BeOne does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

Top Skills

Ms Office Suite
Power BI
SQL
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The Company
HQ: Cambridge, MA
2,862 Employees
Year Founded: 2010

What We Do

BeiGene is a global biotechnology company that is developing and commercializing innovative and affordable oncology medicines to improve treatment outcomes and access for far more patients worldwide. With a broad portfolio, we are expediting development of our diverse pipeline of novel therapeutics through our internal capabilities and collaborations. We are committed to radically improving access to medicines for far more patients who need them. Our growing global team of more than 8,500 colleagues spans five continents, with administrative offices in Beijing, China; Cambridge, U.S.; and Basel, Switzerland. To learn more about BeiGene, please visit www.beigene.com and follow us on Twitter at @BeiGeneGlobal.
See our community guidelines: bit.ly/39o3O6j

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