Change the world. Love your job.
About the role:
The Senior Manager of Advertising Strategy & Intelligence, AI Technologies reports to the head of Brand Marketing and External Channels and is responsible for defining, operationalizing and scaling AI across external marketing and advertising efforts, to drive business growth. This role is accountable for shaping strategy, influencing investment decision and integrating automation and intelligence into how the organization plans, executes and measures advertising and marketing efforts. This role will serve as the organization’s AI authority for brand marketing and external channels, setting the vision, prioritizing where AI creates the most value, and ensuring successful implementation and adoption across teams.
What you will gain from this role:
- Drive critical advertising technology and innovations and serve as the primary AI strategist for external marketing and advertising initiatives, positioning the company at the forefront of AI-driven evolution.
- Build cross-functional relationships with real influence – working across Brand Marketing, agency partners, IT and Digital Selling teams to connect advertising strategy to data infrastructure and AI capabilities.
- Shape how the company modernizes its advertising engine across external channels and broader AI-powered workflows and marketing experiences.
Primary responsibilities include:
- Defining and executing a clear, AI transformation vision and roadmap for Brand Marketing & External Channels by establishing strategic priorities for AI investment across external marketing channels, identifying emerging opportunities that align with business objectives, and building the framework to scale AI capabilities from pilot to enterprise-wide adoption.
- Developing AI-driven advertising strategies and workflows by serving as the central point of expertise for AI applications within external marketing and advertising functions. Experiment with capabilities such as account-based personalization, intent-signal activation and designing AI-powered workflows that drive meaningful outcomes.
- Building advanced full-funnel advertising intelligence by integrating audience signals, campaign performance data, and business outcomes into actionable steps – translating data into channel investment recommendations, creating iterative learning loops and developing processes and collaborating with partner teams so that performance data informs future strategy, channel optimization and programs.
- Leading modern approaches to advertising measurement, evolving attribution strategy, designing measurement frameworks that capture external marketing value across all touchpoints.
- Collaborating with partner organizations – translating advertising use cases into CDP configurations and data warehouse requirements, working closely with the teams who own the underlying data and platforms, and engaging in platform roadmap conversations as a representative of external marketing needs, and facilitating cross-functional working groups.
Minimum requirements:
- Bachelor’s degree in Marketing, Business, Data Analytics, Computer Science or a related field.
8+ years in advertising, marketing technology, digital marketing or a closely related area where data and technology drive decision-making.
Preferred qualifications:
- Analytical foundation including SQL and statistical analysis and proficiency with measurement tools such as GA4 and BI tools
- Experience implementing AI solutions in marketing or advertising, such as workflow automation, AI-first planning, or advertising intelligence applications
- In-depth understanding and experience with centralized data warehouses, advertising management, marketing technology and automation platforms (Campaign / Ad Managers, ABM, DSP, CDP, etc.)
- Experience in a cross-functional or matrixed environment where you influenced outcomes without direct authority with data science, IT teams
- Experience applying AI concepts in advertising or marketing, such as LLM applications, agentic workflows, campaign planning, creative/content intelligence, predictive modeling, or signal-based approaches
- Advanced analytics experience with inference, machine learning or predictive modeling
- Track record of building productive working relationships across different functions.
- Experience driving organizational change and innovation in marketing
- Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
- We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
- Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us.
Skills Required
- Bachelor's degree in Marketing, Business, Data Analytics, Computer Science or related field
- 8+ years in advertising, marketing technology, digital marketing, or closely related area
- Analytical foundation including SQL and statistical analysis
- Experience implementing AI solutions in marketing or advertising
- In-depth understanding of centralized data warehouses and marketing technology platforms
- Experience in a cross-functional environment influencing outcomes without direct authority
- Experience applying AI concepts in advertising or marketing
- Advanced analytics experience with inference or predictive modeling
- Track record of building productive working relationships across functions
- Experience driving organizational change and innovation in marketing
Texas Instruments Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Texas Instruments and has not been reviewed or approved by Texas Instruments.
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Strong & Reliable Incentives — Profit sharing and annual bonuses are portrayed as a meaningful, formula-linked upside that can materially lift total earnings in strong years. An employee stock purchase plan with a discount further reinforces recurring, wealth-building incentives.
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Retirement Support — A 401(k) match is described as a stable core benefit, with some references to additional legacy employer contributions and even pension-like elements for certain cohorts. This framing positions long-term savings support as a notable part of the overall rewards package.
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Healthcare Strength — Medical coverage is depicted as broadly comprehensive, with preventive care and access to HSA/FSA features cited as value-adds. Company-seeded HSA contributions are repeatedly characterized as an important offset to the plan design for those enrolled.
Texas Instruments Insights
What We Do
Texas Instruments develops semiconductor and computer technology for cellular handsets, digital signal processors and analog semiconductors. Texas Instruments has been making progress possible for decades. We are a global semiconductor company that designs, manufactures, tests and sells analog and embedded processing chips. Our more than 80,000 products help over 100,000 customers efficiently manage power, accurately sense and transmit data and provide the core control or processing in their designs, going into markets such as industrial, automotive, personal electronics, communications equipment and enterprise systems. Our passion to create a better world by making electronics more affordable through semiconductors is alive today as each generation of innovation builds upon the last to make our technology smaller, more efficient, more reliable and more affordable – opening new markets and making it possible for semiconductors to go into electronics everywhere. We think of this as Engineering Progress. It’s what we do and have been doing for decades. Learn more https://news.ti.com/index.cfm
