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The Role
Develop and execute eCommerce acquisition, retention, portfolio, segmentation, and CRM strategies. Analyze customer data to identify cross-sell, upsell, and reactivation opportunities; create multichannel campaigns and digital assets; monitor conversion, retention, persistency, and ROI; and optimize campaigns through testing, modeling, and cross-functional collaboration.
Summary Generated by Built In
- Develop and implement effective portfolio management
strategy to drive which delivers sustained and incremental business growth of
eCommerce
- Conduct deep-dive analysis from customer portfolios to
unveil customer needs for cross-sell and upsell opportunities. Plan and execute
marketing campaigns to drive leads, cross-sell and upsell across the product
category mix and enhance customer engagement, including reactivation of
inactive customers and support customer segmentation strategy & other
eCommerce initiatives
- Maintain the persistency ratio and retention cost via
various marketing campaigns across multiple channels
- Build digital assets (email, SMS, display banner, SEM ad
copy and social ad, etc) and ensure execution excellence in asset delivery
- Closely monitor campaign performance and persistency
ratio. Analyze marketing campaign performance including email metrics,
conversion, and retention to understand effectiveness and ROI
- Immerse in the culture of segmentation, testing and
optimization as well as modeling, working with teammates across different teams
to develop our testing strategy and share best practices
Requirements
- Bachelor’s degree in marketing, business, eCommerce, finance,
communications, or related discipline
- Minimum of 8-year experience in portfolio management,
retention marketing and CRM
- Hands-on experience with Salesforce Marketing Cloud and
Google Analytics
- Solid experience and knowledge in insurance or financial
preferred
- Ability to operate effectively in a fast-paced
environment with can-do mindset and to manage conflicting priorities and cope
with stress
- Excellent time management, organizational, and program
management skills
- Strong analytical, interpersonal and stakeholder
management skills with ability to work independently as well as a team player
- Detail-oriented, able to work under pressure and in a
fast-paced environment with can-do mindset
- Good command of written and spoken English, Chinese &
Mandarin
Skills Required
- Bachelor's degree in marketing, business, eCommerce, finance, communications, or a related discipline
- Minimum 8 years of experience in portfolio management, retention marketing, and CRM
- Hands-on experience with Salesforce Marketing Cloud
- Hands-on experience with Google Analytics
- Experience and knowledge in insurance or financial services
- Ability to work effectively in a fast-paced environment, manage conflicting priorities, and cope with stress
- Excellent time management, organizational, and program management skills
- Strong analytical, interpersonal, and stakeholder management skills
- Ability to work independently and as part of a team
- Detail-oriented and able to work under pressure
- Good command of written and spoken English, Chinese, and Mandarin
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The Company
What We Do
Teki'Spire Limited is an executive search and recruitment firm specializing in Technology, Data & Digital roles, covering functions such as Digital, Big Data, Business Intelligence, Application Development, and Project Management.
