Senior Lifecycle Marketing Manager

ABOUT THIS ROLE

You will report to our Lead for Strategy & Ops while also working closely with the CEO, COO and other product leaders to build out and execute our lifecycle marketing program, which is our biggest growth and engagement lever.

ABOUT REFORGE

Reforge is evolving to empower product teams beyond education. Alongside expert training, we now offer AI-powered tools designed to help teams ship high-quality software faster. With two innovative tools already launched and more on the way, we combine cutting-edge software with the earned insights of the world’s top practitioners. Join us as we shape the future of product management!

OUR OPERATING VALUES

Our operating values are opinionated on purpose. We don’t aim to be everything to everyone. Their distinctness is meant to be used as a common set of threads that bond us together on our mission. We use our values to operate, solve problems, make decisions, evaluate/reward team members, and determine who and how we hire. You can see our full set of values and the decisions behind them on Reforge Artifacts.

1. ⛴️ Delivering value to customers is all that matters.
2. 🔂 Maximize the pace of improvement.
3. ⚡️ Small teams do bigger things.
4. 🧠Think like an underdog.
5. ⚙️ Be a problem-solving machine.

WHO YOU'LL WORK WITH

You will collaborate closely with teams across Product, Design, Engineering, and Sales, serving as the cohesive force that aligns marketing initiatives with organizational goals

WHAT YOU'LL OWN

• Build, manage, and optimize emails across all of our products.
• Pull and analyze campaign reports to extract insights and transform those insights into actionable changes that will accelerate performance across conversion, engagement, and retention.
• Collaborate with Product and Design to develop a deep, data-driven understanding of customer mindsets and behaviors in order to provide a remarkable user journey at every touchpoint.
• Monitor our marketing communications health (domain score, IP score, email list health, SMS deliverability, Push, etc.) and the quality of our marketing data (list segmentation, unsubscribe management, etc).
• Build, manage and optimize engagement and retention systems and campaigns across channels iterating continuously to improve performance and long-term loyalty.
• Collaborate with Product and Engineering to upgrade our data availability, MarTech integrations and product features to work seamlessly with all lifecycle programs.

SKILLS & EXPERIENCE WE ARE LOOKING FOR

• 4+ years experience working in email or lifecycle marketing, ideally at a tech startup.
• You are a technical Marketer with a background in lifecycle marketing and with experience managing MarTech stacks.
• You have experience with a variety of Marketing Automation Tools, analytics platforms, and data integration technologies.
• You have excellent interpersonal communication skills and you know how to work with everyone. You are just as comfortable giving a presentation to the CEO as you are speaking with an engineer, a designer, or copywriter.
• You are naturally self-directed, operate at a high cadence, and are enthusiastic about remote work.
• Track record of building dashboards, providing regular reporting, and ultimately moving numbers for the business.
• You are highly capable with data but also have strong writing skills. You can gather insights from data and then craft user communications across email, SMS, landing pages, etc.

BENEFITS

The internal mission of Reforge is to create an environment where you create the best work of your career. In order to do that we offer:

• Flexible/Distributed Work Environment - Everyone does their best work in different environments. We operate as a distributed-first team and offer financial support that enables you to create the schedule and environment that fits to you. We also ask that every employee block off 2-3 hours of daily “deep work,” ensuring that you always have uninterrupted time and can keep a schedule that enables you to do your best work.
• Healthcare - We offer top rated health, vision, and dental insurance. We cover 100% of monthly premiums for employees, and 70% for dependents.
• Salary + Equity - We offer highly competitive salary and equity inline with top tier technology companies.
• 401k - We offer the opportunity for you to contribute to a 401k directly from your paycheck.
• Flexible PTO - Having plentiful “off the grid” time is a key to doing your best work. We offer flexible PTO. Take time when you need it. Everyone must take at least 10 days per year, and we highly encourage more.

…and much more

COMPENSATION

We have built a data-driven Compensation Philosophy at Reforge, with the intent of enabling all employees to do their best work. When setting compensation for each role, we use bands that include a target salary; on occasion we will extend an offer above or below the target if the skills presented in the interview process show spikes or peaks—but this is rare, and the highest likelihood is that your offer will be at target. The salary for this role ranges from $140,000-$160,000, plus equity. Equity will be discussed during the interview process.

We do not negotiate offers because our compensation philosophy is based on equitability and intentional placement within the market.

Our commitment to diversity and inclusion: We deeply value creating a team with different perspectives, educational backgrounds, and life experiences, and we prioritize diversity within our team.