Senior Lifecycle Marketing Manager

Amperity is more than just the leading customer data platform — THE PEOPLE bring energy, smarts, and experience from all different backgrounds, reflecting our commitment to diversity, equity, and inclusion. THE TECHNOLOGY is multi-patented, AI-powered customer data management software that we invented to help solve problems that have been frustrating consumer brands for years. THE OPPORTUNITY is to hitch your career to a rocket ship. We're addressing a critical market need: helping hundreds of leading brands make sense of massive amounts of transactional and engagement data so that they can understand their customers and provide experiences that delight while boosting revenue and moving the business metrics that matter. Come help us make it happen!

The Role

Amperity’s Growth Marketing team is looking for an experienced and experienced Lifecycle Marketer to lead our email marketing strategy and campaign execution. You will manage the entire lifecycle marketing funnel - from reaching new prospects, to nurturing and engaging the database, converting in-pipeline opportunities, and accelerating growth through customer retention efforts. If you are excited about building targeted campaigns across channels and touchpoints, optimizing important moments across the customer journey, and take pride in uncovering data insights to inform business decision-making around campaign optimizations and experimentation, then read on to learn more about this unique opportunity!

You will report to the Sr. Director; Growth Marketing.

Interesting Problems

• Lead the development and programmatic execution of company-wide lifecycle campaigns and newsletters, including building email templates and automated workflows within Marketo, such as targeted segmentation, list building, and A/B testing.
• Build a customer journey roadmap aimed to reach and engage new prospects, educate and nurture in funnel accounts, build awareness and progress pipeline.
• Monitor important lifecycle metrics to improve campaigns, promote observations and make data-driven recommendations to improve performance.
• Partner with customer marketing to improve the onboarding process and ensure customers and freemium users are engaged from the start, improving activation, adoption, retention and reducing churn.
• Implement nurture campaigns that move contact records through the marketing funnel, engage with accounts looking to educate and decide on a solution, and quickly convert hand raisers for the sales organization.
• Collaborate with product marketing and content and design teams to ensure go-to-market messaging, campaign assets, CTAs and channels have a narrative and guide a delightful customer experience through email channels.

About You

• Email Expert: At least 5 years proven experience in lifecycle or email marketing, while autonomously building programs and managing campaign workflow tactics.
• Automation: Hands-on experience working inside a CRM and marketing automation platform (Marketo) to build campaign lists, audience segmentation, create templates, manage campaign member statuses, program sequence workflows. 2+ years of Marketo is required.
• Data-First: Use data analysis to discover and promote relevant insights.
• Editor & Copywriter: Excellent written skills, with experience editing and reviewing content, and contributing to campaign briefs, guides, and campaign launch decks.
• Project Management: Work towards multiple timelines simultaneously with a willingness to be hands-on with keen attention to detail.
• Dynamic: Bring a holistic approach to customer acquisition and engagement and are comfortable presenting to senior management regular and ad-hoc campaign reporting by platform, channel, and user journey metrics.

Location

Seattle, WA; Oregon; California

Compensation

Base Salary:  $85,000 - $120,000. Within our pay range, individual salaries are determined by a variety of factors including, but not limited to: business considerations, local market conditions, internal equity, as well as candidate qualifications such as skills, experience, and education/training. 

Cash Incentives: Cash incentives are also available.

Stock Options:  The opportunity for ownership is an exciting part of Amperity’s total compensation package. Every employee at Amperity receives a new-hire equity grant, commensurate with the scope of their position.

Benefits 

We offer all the benefits you'd expect from a great place to work: 100% employee healthcare coverage, transportation subsidies, a comfortable work environment with plenty of snacks, and other employee experience perks like events and activities, both in-person and remote. We also offer self-managed PTO and the flexibility to do your best work in the way that works for you. We provide an inclusive environment where you'll be challenged to find and unlock your full potential, surrounded by a team of world-class people driving for excellence. For more details on our benefits, please see our US Benefits & Perks Guide.

Amperity is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, and reproductive health choices), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as someone with a disability, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.