Senior Lifecycle Marketing Manager, Global Planning, Insights and Operations

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

The Opportunity

Adobe's Lifecycle Marketing team is passionate about delivering impactful and effective marketing programs to our customers. Our goal is to drive long-term growth for Adobe through innovative, impactful and scalable marketing programs. We are looking for a motivated and creative lifecycle marketing manager to join us in driving business impact through scalable and repeatable motions for our free members.

In this highly visible role, you'll work across global Lifecycle teams, connecting business strategy through cross-functional partnerships.

What you'll Do

• Lead global teams in quarterly implementation of Corporate Acquisition strategy, efficiently implementing with regional considerations, supported by scalable business processes.
• Build and maintain strong collaborative partnerships with key business partners across Adobe ranging from marketing peers across regions to senior leadership.
• Collect inputs and maintain all cross-team collaboration tasks are fulfilled (various reports, launches, corporate plans are implemented in planned and timely manner).
• Lead global reporting for Acquisition, oversight and insights into global programs, and adoption of new metrics, reports and dashboards.
• Drive key improvements and standardizations to gain efficiencies across all regions, identifying and quantifying business opportunities and opportunity sizing.
• Drive quarterly business cycle: planning, target attainment & narrative, end of quarter reports through ongoing cadence of connection points and deliverables throughout quarter.
• Identify, influence and lead gap closure strategic approach in regard to bottoms up vs target planning while owning global narrative.
• Drive processes and initiatives at scale that positively influence revenue and enhance customer experience, while continuously seeking to optimize existing programs and processes on a global scale.
• Build reports that quantify impact, identify trends, and encapsulate key initiatives.

What you'll need to succeed

• Experience in email or performance marketing with an emphasis on personalization and experimentation, with the ability to learn new technologies, products, or systems quickly.
• Solid grasp of email marketing principles and industry norms in creative, targeting, and end-to-end execution, as well as application of data science models
• Robust analytical skills - quickly digesting large amounts of data, identifying trends, and pursuing the right questions to take action.
• Ability to thrive in a fast-paced environment while prioritizing tasks and meeting timelines with minimal oversight.
• Strong written and verbal communication skills, adept at problem-solving and demonstrating a keen attention to detail.
• Ability to navigate a matrixed organization and represent our team with integrity and self-sufficiency.
• Excellent knowledge of reporting tools (PowerBI, Tableau)
• Good understanding of program management platforms and communication tools (Workfront, Planner, M365).
• Familiarity with and regular use of Adobe's products strongly preferred.
• Proven experience, MBA or BA/BS degree.

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $110,800 -- $209,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

 

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.