We are looking for an experienced Senior Lifecycle Marketing Manager to deliver on content growth initiatives and help expand our marketing channels. This is a 12 month contract position reporting to the Group Manager of lifecycle marketing. You'll help deliver an outstanding customer experience through lifecycle channels like email, push notifications, and in-app messages. In this role you’ll produce engaging and effective lifecycle programs, expand infrastructure, and collaborate with partners to elevate the lifecycle marketing program and help the business reach its goals.
This is a contract position requiring a commitment of 40 hours per week, with availability to attend meetings during regular business hours, as needed.. This assignment will start ASAP and lasts 12 months.
Here are some ways you'll make an impact:
- Engage product managers, creative teams, and engineers to develop scalable multi-channel marketing campaigns using html, css, liquid, responsive modular templates, and other tools
- Provide expertise on lifecycle marketing strategies and user flows to engage, convert, and retain users
- Implement complex, multivariate A/B tests, and make optimization recommendations
- Create and optimize segmentation and content personalization strategies
- Leverage Braze to send high-quality, user-focused email, push, and in-app messages
- Work with engineering teams to develop infrastructure to power engaging user experiences and strong business outcomesHelp ideate on campaigns and growth tactics to contribute to annual and quarterly plans
Are you our next Senior Lifecycle Marketing Manager?
- 5+ years of relevant work experience including working with an enterprise-level CRM platform (Braze experience preferred)
- Advanced knowledge of HTML and CSS, including mobile-responsive templates and experience with a scripting language (Liquid, AMPScript, Free Marker, etc.)
- Familiarity with data concepts such as APIs, JSON, ETLs, etc.
- Knowledge of the Martech landscape and an ability to learn new systems quickly
- Experience with measurement tools like Tableau, Looker Data Studio, Amplitude, AppsFlyer, Google Analytics.
- Experience successfully building and maintaining sophisticated, multi-channel experiences and multivariate A/B tests
Bonus Points:
- Experience with Braze
- Proficient with SQL
- Experience with Javascript
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In accordance with Colorado law, the base salary for this role if filled within Colorado is as follows.
Colorado Pay Range
$52—$81 USD
In accordance with Washington law, the base salary for this role if filled within Washington is as follows.
Washington Pay Range
$52—$81 USD
What the Team is Saying
What We Do
Course Hero is an online learning platform with over 60 million course-specific study resources contributed by our community of students and educators, and produced by our team of educational content specialists in collaboration with subject experts.
You’ll find practice problems, study guides, videos, class notes, and step-by-step explanations for every subject you’re studying—from economics to literature, biology to history, accounting to psychology, and everything in between. Through Course Hero, you can quickly find what you need to learn deeply.
We work closely with educators to help support student learning and complement what’s happening in the classroom. We want to see more students walking up to the podium on graduation day, proud of what they’ve accomplished, and ready to build great lives for themselves. We aim to help them get there.
Why Work With Us
We foster a culture that promotes a healthy work-life balance and encourages wellbeing and personal development. Our employees are fans of our virtual-first work environment (bye bye commute), employee experience that extends beyond the office and holistic wellness, health, family planning and leave benefits.
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Employees engage in a combination of remote and on-site work.
Most employees work from home, within a 50-mile radius of our office hub which we use for in-person collaboration, brainstorming, and culture building
