Senior Lead, Paid Social

Role Highlights

Evangelize Seer's vision within Paid Social, working closely with Seer's Paid Media Leadership Team to drive excitement, adoption, and integration as we run full-steam toward being an industry leader in AI, automation, machine learning, and holistic search strategies

Drive full-funnel Paid Social strategy through an integrated approach, leveraging deep expertise across a variety of paid social channels (Meta, LinkedIn, Pinterest, TikTok, Reddit, and more) while collaborating closely with divisions like Creative and SEO to grow your clients' bottom line

Own the test, learn, and iterate mindset across the client portfolio, running tests on Seer's own accounts first before rolling recommendations out to clients, treating our media budget as the proving ground for new platforms, formats, and AI-driven workflows

Leverage your Paid Media expertise across other paid channels (Paid Search, Display, Programmatic) to drive an integrated approach to Paid Social strategy

Lead a team of 4 to 6 direct reports, setting a bar for excellence and evidence-backed thinking that your team rises to meet, and take ownership of how that team grows and develops over time

Drive creative innovation and synergy between divisions within Seer to help provide direction for our growing Paid Social and Creative offering

Oversee day-to-day campaign strategy and management for 3 to 4 accounts, implementing industry best practices and making recommendations at scale, backed by what you've actually tested

Develop strong frameworks for building Seer's Paid Social Book of Business within the current client portfolio and within new and developing industries and channels

Build strong, lasting client relationships using Seer's values as your compass, positioning your team as an extension of theirs and taking their wins and losses as your own Play a key role in growing divisional revenue through cross-selling and up-selling, working closely with our business development team to identify, qualify, and close projects

Create and maintain scalable processes that support our AI transformation and holistic strategy in social, driving buy-in and excitement across our Paid Social division

Push Seer's public reputation in Paid Social from competent to category-leading, through original points of view, case studies, and thought leadership grounded in work you've actually done

Essential Skills

You treat Paid as a testing discipline end to end, which means you're already testing AI tools and workflows in your own work, not waiting for someone else to prove them out first. Before you form a point of view on a channel, feature, or platform change, you've already run it on either clients or Seer's own accounts

You challenge the status quo and bring the team along with you to think about new ways to evolve our Paid Social program and our UVP to clients. You want Seer to be known publicly as one of the best in the industry at Paid Social

You have managed Paid Social campaigns across a wide range of industries, engines, and management platforms, and you know when and where automation and machine learning can get your team's time back

You have experience in emerging channels like TikTok and Reddit, and in pitching full-funnel strategies that incorporate creative design, supplemental marketing channels,, and measurement plans.

You take a data-driven, holistic approach to Paid Social, pulling in signal from Creative, SEO, and Analytics to build smarter strategies

You are comfortable managing a team of direct reports, and you genuinely enjoy shaping the growth of more junior team members

You are skilled at developing and recognizing talent, whether that's coaching up a team member who's still finding their footing or making sure a strong quarter gets seen

You are quick to kick up a new opportunity and run with it, making data-driven, actionable recommendations that create value for your clients

You have a habit of sharing what you learn, through 1:1s, Lunch 'n Learns, webinars, blogs, case studies, or speaking engagements

You are savvy with Claude, Excel, Google Suite, and data viz tools, and you understand data sources, data constructs, and the basics of Paid Social API’s.

You have an eye for great talent, finding it, keeping it, and growing it

30/60/90

First 30 Days — Learn
• Complete division training and begin supporting clients and team members
• Run your first test on a Seer account and share what you found with the team
60 Days — Build
• Support at least 2 impactful client initiatives and 2 direct reports
• Bring a documented point of view (with receipts) to the team on a platform, format, or AI workflow you've tested
90 Days — Lead
• Operate at full capacity, supporting a full book of business and your team independently
• Have a visible piece of thought leadership in motion, internal or external, that reflects your tested point of view

This might not be the right role for you if

• Time management, context-switching, and juggling multiple projects is genuinely difficult for you

• You're inclined to adopt other people's takes on a platform or tactic rather than testing it yourself

• Continued learning and innovation, including with AI, isn't something you want as a baseline expectation

• Change management is hard for you and you struggle adapting to new tools and processes