Senior Lead Field Marketing

Who We Are

At Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. So why work at Kyndryl? We are always moving forward – always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities.

The Role

We're looking for a Field Marketing professional to join our team and lead the charge in developing and executing innovative marketing programs that fuel awareness, engagement, and revenue growth through strategic alliances.
In this role, you’ll drive field marketing initiatives, working hand-in-hand with sales, alliances, and marketing teams to craft strategies that not only align with our business objectives but also strengthen our alliance relationships. You'll have the opportunity to develop comprehensive field marketing plans, collaborating closely with our valued partners to maximize joint value propositions and create compelling narratives that set us apart in the market.
With your finger on the pulse of industry trends, you'll conduct thorough market research to uncover key opportunities for alliance-driven marketing activities, leveraging your creativity to develop compelling content that showcases the power of our partnerships. From collateral to presentations, case studies, and success stories, your passion for storytelling will captivate audiences and drive home the value of our joint solutions.
You'll be responsible for building the high level value proposition and messaging according with sales play, prioritizing offerings and solutions based on an in depth understanding of the target audience, building a strategy to reach them in the most efficient way. You'll collaborate with other teams and disciplines to deliver a client focused experience - building the best journey to reach our audience and tactics for engagement with the most relevant and compelling story, work with Alliances Marketing to define the Go to Market and progression strategy and connect sales team and pratices with our marketing tactics and follow on opportunities.
As a true brand ambassador, you'll represent Kyndryl and our alliance partners with pride, ensuring consistency in messaging, positioning, and adherence to brand guidelines across all marketing activities. Your ability to build and maintain strong relationships will be key as you collaborate with internal and external stakeholders to ensure alignment and successful execution of joint marketing programs. You'll track and measure the effectiveness of our alliance marketing programs, constantly refining our approach to drive even greater results.
If you're a strategic thinker with a passion for forging meaningful partnerships and driving impactful marketing initiatives – we can’t wait to hear from you. Join us in a role where creatively meets strategy and collaboration is the foundation of success.
Your Future at Kyndryl
Every position at Kyndryl offers a way forward to grow your career. We have opportunities that you won’t find anywhere else, including hands-on experience, learning opportunities, and certification programs. Whether you want to broaden your knowledge base or narrow your scope and specialize in a specific sector, you can find your opportunity here.

Who You Are

We are looking for a skilled regional marketing specialist to extend our Brazil marketing team.This position requires a professional client focused, finding the best audience segment to target, the roles within that segment and enough about their characteristics to empathetically connect with a unique value proposition to improve our customer base and convert new logo. You’re good at what you do and possess the required experience to prove it. However, equally as important – you have a growth mindset; keen to drive your own personal and professional development. You are customer-focused – someone who prioritizes customer success in their work. And finally, you’re open and borderless – naturally inclusive in how you work with others.
Required Skills and Experience
•Bachelor's degree in marketing
•In-depth understanding of alliance partnerships and the ability to develop and execute joint marketing strategies
•Previous experience working in marketing B2B
•Knowledge of ABM methodology and MDFs

•Metric driven

•Advanced oral and written communication skills in English and Portuguese

•Availability for hybrid work in São Paulo/SP

Preferred Skills and Experience

•Bachelor’s Business Administration or Marketing
•Previously experience in IT industry

•Copywriting skills

•Digital Eminence knowledge

•Advanced Spanish

Being You

Diversity is a whole lot more than what we look like or where we come from, it’s how we think and who we are. We welcome people of all cultures, backgrounds, and experiences. But we’re not doing it single-handily: Our Kyndryl Inclusion Networks are only one of many ways we create a workplace where all Kyndryls can find and provide support and advice. This dedication to welcoming everyone into our company means that Kyndryl gives you – and everyone next to you – the ability to bring your whole self to work, individually and collectively, and support the activation of our equitable culture. That’s the Kyndryl Way.

What You Can Expect

With state-of-the-art resources and Fortune 100 clients, every day is an opportunity to innovate, build new capabilities, new relationships, new processes, and new value. Kyndryl cares about your well-being and prides itself on offering benefits that give you choice, reflect the diversity of our employees and support you and your family through the moments that matter – wherever you are in your life journey. Our employee learning programs give you access to the best learning in the industry to receive certifications, including Microsoft, Google, Amazon, Skillsoft, and many more. Through our company-wide volunteering and giving platform, you can donate, start fundraisers, volunteer, and search over 2 million non-profit organizations. At Kyndryl, we invest heavily in you, we want you to succeed so that together, we will all succeed.

Get Referred!

If you know someone that works at Kyndryl, when asked ‘How Did You Hear About Us’ during the application process, select ‘Employee Referral’ and enter your contact's Kyndryl email address.