Senior Key Opinion Leader

PropertyGuru is Southeast Asia’s leading PropTech company, and the preferred destination for over 32 million property seekers monthly to connect with over 50,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.1 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand and Vietnam.

PropertyGuru.com.sg was launched in Singapore in 2007 and since then, PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 18 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its markets in Singapore, Malaysia, Vietnam, Thailand as well as the region’s biggest and most respected industry recognition platform – PropertyGuru Asia Property Awards, events and publications across Asia.

For more information, please visit: PropertyGuruGroup.com; PropertyGuru Group on LinkedIn.
Recognised as a Top Employers Certified* organisation, we’re proud to be among the best workplaces in the region—celebrating an inclusive culture of excellence, growth, and well-being. 

Objective:

Serve as a lead subject matter expert and trusted advisor, building the understanding and trust that influence homebuyers to make confident decisions. Drive and elevate the channel's content quality, strategic direction, and team capabilities to solidify Think of Living's position as the industry leader.

Key Responsibilities:

1. Content & Analytical Excellence

• Conduct in-depth analysis of complex or high-stakes real estate projects, delivering insights that connect property details with broader market trends.
• Develop and articulate compelling, credible key messages and narratives that influence audience decision-making, for strategic content pieces.
• Create and present highly engaging, creative, and authoritative content across all digital platforms (Website, Social Media).
• Share deep-dive analysis and strategic insights with internal teams to inform business decisions.

2. Strategic Leadership & Channel Growth

• Lead the development and implementation of new content strategies and video programming initiatives that align with market trends and business goals.
• Analyze content performance data to identify opportunities, drive strategic adjustments, and report on content effectiveness.
• Identify emerging real estate trends and opportunities, providing data-driven recommendations to shape the channel's future direction.

3. Team Mentorship & Knowledge Sharing

• Act as a primary mentor and coach for KOLs, guiding them in research, analysis, scriptwriting, and on-camera presentation skills.
• Provide constructive, actionable feedback to elevate the overall quality and consistency of the team's output.
• Champion a culture of knowledge sharing, collaboration, and continuous improvement within the team and the broader organization.

4. Quality Assurance & Cross-Functional Collaboration

• Define, uphold, and elevate the quality standards for all content, reviewing pre-production and post-production materials to ensure excellence.
• Serve as a key liaison, collaborating closely with cross-functional teams (e.g., Analyst team, Sales, Production) to support strategic initiatives and enhance presentation quality.
• Professionally manage and respond to complex or sensitive audience questions and feedback, acting as a key representative of the brand.

Requirements:

Experience & Knowledge:

• Bachelor’s degree in Architecture, Interior Design, MBA, MRE, BBA, or a related field.
• 3-5+ years of proven experience in real estate analysis, content creation, or a similar role, with a strong portfolio of work.
• Deep understanding of the real estate market, digital marketing principles, and content strategies.

Core Competencies:

• Expert-level skills in researching, gathering, and analyzing real-estate data.
• Exceptional storytelling, creative communication, and on-camera presentation abilities.
• Strong ability to communicate in a way that builds understanding and trust in the information presented (Persuasion & Influence), influencing audience decision-making through credible, data-backed reasoning.
• Excellent ability to conceptualize and create a wide range of interesting and impactful content.
• Strong organizational, time management, and multitasking skills to meet dynamic deadlines.
• Exceptional problem-solving and decision-making abilities.

Leadership & Personal Attributes:

• Proven leadership and mentoring skills with the ability to motivate and develop team members.
• Highly self-driven, with the ability to work independently and take ownership of complex projects.
• Strong sense of responsibility, punctuality, and a collaborative team-oriented mindset.
• Flexibility and resilience in adapting to change and navigating challenges.

Our commitment to you:

• Hybrid flexible working that focuses on outcomes over hours.

• Holistic rewards package covering your financial, physical & mental health.

• Multi-directional career development across all levels.

• Inclusive benefits like equal paternity leave, supporting all employees in work-life balance.
  

At PropertyGuru, you’ll be part of a Top Employers Certified* company that puts people at the heart of everything we do.