Senior Key Account Manager | Growth Channels

Posted 4 Hours Ago
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2 Locations
In-Office or Remote
Senior level
Consumer Web • Marketing Tech • Design
The Role
Own the Department, Farm, Home and Brokers sales channel across national retail accounts and broker partners. Develop channel strategy, manage buyer relationships, drive sales, margin and profitability, execute promotions and in-store programs, and oversee forecasts, orders and reporting. Partner cross-functionally with supply chain, demand planning, marketing and product teams while mentoring account managers, analysts and junior team members.
Summary Generated by Built In
Lots of accounts, real ownership, and a team that will learn from you.

Who We Are

ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution.

ZURU started in 2003 with two brothers from New Zealand, and we’re still founder-owned and operated today. Since then we’ve become the world’s second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we’re 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we’re only getting started.

The Opportunity

As Senior Key Account Manager, you’ll lead ZURU Toys’ Department, Farm, Home & Brokers channel, the largest book on our Grocery, Drug & Specialty team. You’ll own a broad portfolio of national accounts across craft and hobby, department stores, farm and ranch, and home improvement retailers, along with a group of broker and distributor partners. These retailers don’t want a Walmart or Target playbook. So you’ll build the channel strategy, craft a story for each account and find partners willing to test with ZURU, while acting as a senior voice and mentor for a close-knit sales team.

The Impact You’ll Make

In the short term, the SKAM brings focus and control to a large, complex account base: keeping every account and broker relationship moving, nothing falling through the cracks, and current programs delivering. Over the longer term, you’ll become the team’s expert in department, farm and home retail, growing ZURU’s share in the channel and developing the next generation of account managers.

What You’ll Do
  • Channel ownership – Own the Department, Farm, Home & Brokers channel end to end and set its strategy, so every account has a clear plan.

  • Financial ownership – Drive and exceed sales, margin and profitability targets across the portfolio.

  • Account & broker management – Lead relationships with buyers and broker partners; run line reviews, pitches, program set-up and the paperwork behind them.

  • Key account leadership – Grow ZURU’s largest accounts in the channel through joint business planning and strong buyer relationships.

  • In-store execution – Maximize distribution, seasonal and secondary placements, displays and promotions.

  • Pod leadership – Work with your Sales Analyst on reporting, forecasts, orders and line review prep, and coach them as they grow.

  • Cross-functional leadership – Champion account needs with NPD, Supply Chain, Demand Planning and Marketing, keeping in-stocks and service levels high.

  • Team mentoring – Act as a role model for the KAMs, JKAMs and analysts on the team.

What You’ll Bring
  • 4–7 years’ account management experience with national retail accounts, including full P&L ownership and commercial negotiation.

  • Experience in department, farm & ranch, home, craft or specialty retail preferred; strong traditional CPG or toy backgrounds considered.

  • Experience working with brokers and distributors and managing many accounts at once – highly organized and able to handle a heavy admin load.

  • Strong knowledge of retail data (e.g. NIQ, Numerator, retailer POS) and the ability to turn insight into a buyer story.

  • Confident internal selling and stakeholder management, with experience coaching or mentoring others. US work authorization required.

Who thrives at ZURU

This isn’t a 9-to-5. We move fast, think big and set goals most companies would call impossible, then go after them. The people who thrive here are entrepreneurs at heart. They own their work, chase bold ideas and never stop raising the bar.

At ZURU, you drive your career, and we give you the platform to take it as far as you can. There are opportunities here that you won’t find anywhere else, and you’ll be surrounded by talented people who make things happen. We’re a true meritocracy: we reward impact, not tenure.

How we work

Big ideas happen when great people work side by side, so we’re office-first by design. Being together means faster collaboration, sharper decisions and stronger teams, and it’s where the real learning happens. Some flexibility may be available depending on the role, location and business needs, but most roles are office-based.

Want to see what life at ZURU really looks like? Follow LIFE@ZURU on Instagram or www.zuru.com

ZURU – Reimagining tomorrow 🚀

#LI-CM2

ZURU may use AI tools to help screen, assess or select applicants.

Skills Required

  • 4-7 years of account management experience with national retail accounts
  • Full P&L ownership and commercial negotiation experience
  • Experience working with brokers and distributors
  • Ability to manage many accounts simultaneously and handle a heavy administrative workload
  • Strong knowledge of retail data, including NIQ, Numerator or retailer POS
  • Ability to translate retail insights into compelling buyer presentations or stories
  • Experience with internal selling and stakeholder management
  • Experience coaching or mentoring others
  • US work authorization
  • Experience in department, farm and ranch, home, craft or specialty retail
  • Traditional CPG or toy industry experience
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The Company
HQ: Sham Chun Hu
220 Employees
Year Founded: 2002

What We Do

ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products. Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies in the world and is known for their agility, creativity and new-age manufacturing techniques. The company that started in New Zealand now employs more than 5,000 staff across 18 offices, produces 600,000 toys a day and distributes to most major retailers in over 120 countries. ZURU has delighted millions of families all over the world with brands such as Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. With a strong commitment to the community, ZURU supports Captivating International, local China orphanages and also student development programs in Asia and in New Zealand. ZURU will continue to pave new ways for kids to play and focuses on reimagining what this looks like every day.

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