Blood is a challenger brand in the period care space. We exist to challenge taboos, push boundaries, and help people with periods to bleed unapologetically. Our focus on deeply understanding our users drives our innovation in creating products that are both high performing, and better for their bodies and skin.
Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief).
We’re scaling fast across Southeast Asia with our core markets in Indonesia, Malaysia, Singapore and our newest market, Thailand. Selling online and across more than 9,000 retail stores - making more than 12 million periods better so far.
Today was good. Tomorrow will bleed better.
We’re looking for a Senior Key Account Executive / Key Account Manager (KAM) to play a critical role in driving the growth of Blood in Modern Trade Thailand.
This role sits at the heart of our commercial engine in one of our newest and highest-potential markets. You will grow key Modern Trade accounts end-to-end, drive sell-out through strong execution, and work closely with Country leadership to scale our footprint sustainably.
Because Thailand is an early-stage market for Blood, you won't just be managing accounts, you'll be helping build them. You will be both hands-on and strategic, equally comfortable running day-to-day account execution as you are shaping mid-term account plans and opening new doors. This is a high-impact role with clear visibility, accountability, and room to grow into a market leadership position as the Thailand business scales.
What you will do
Own and manage assigned Modern Trade key accounts as the primary point of contact
Drive sales growth, distribution expansion, and velocity uplift across accounts, categories, and SKUs
Develop, plan, and execute rolling 6 to 12 month A&P / BTL plans (promotions, displays, activations) in partnership with retailers
Track and manage sales actuals vs forecast vs budget at account, category, and SKU level
Lead negotiations on promo mechanics, displays, pricing support, and retailer programs to achieve win-win outcomes
Monitor sell-out performance, promo uplift, and ROI, using data to inform future plans
Ensure strong on-shelf availability (OSA) by working closely with sales ops, supply chain, trade marketing, and retailers
2. Distribution Expansion & New Listings (15 to 20%)Drive new SKU listings and door expansion within existing Modern Trade partners
Support and execute new account/channel openings in Thailand, ensuring strong in-store launches and early velocity
Build structured account expansion plans aligned with portfolio priorities and channel strategy
3. Execution Excellence & Cross-functional Leadership (15 to 20%)Work closely with Trade Marketing and Merchandising to ensure:
Displays, POSMs, and promo price tags are executed on time and in full
Store-level execution meets agreed standards
Collaborate with Marketing on brand campaigns, GWPs, contests, and in-store storytelling
Partner with Supply Chain & Finance on:
S&OP demand planning
Order fulfilment
Debit note, TTA, and claims reconciliation
Act as a commercial voice within the Thailand sales team
Support in maintaining account hygiene, negotiation quality, and execution discipline
Identify risks early (OSA, distribution gaps, underperforming SKUs, retailer friction) and proactively propose solutions
Contribute to broader Modern Trade strategy discussions and continuous improvement of sales processes
4. Commercial Rigor (5 to 10%)
What you should have
3 - 10 years of experience in FMCG sales, Modern Trade key account management, or commercial roles
Proven track record managing Modern Trade retailers in Thailand
Hands-on experience in promo planning, display negotiations, and sell-out management
Excellent negotiation, communication, and stakeholder management skills
A teachable/coachable spirit - this is critical because you will be pulling the biggest levers of Blood’s growth
Organized & highly analytical self-starter who can manage multiple projects and figure out complex problems without a lot of oversight
Fast learner and a team player, while being detail-oriented
Good written and verbal communication skills
Skills Required
- 3-10 years of experience in FMCG sales, Modern Trade key account management, or commercial roles
- Proven track record managing Modern Trade retailers in Thailand
- Hands-on experience in promo planning, display negotiations, and sell-out management
- Excellent negotiation, communication, and stakeholder management skills
- Teachable/coachable attitude
- Organized and highly analytical self-starter able to manage multiple projects
- Fast learner, team player, and detail-oriented
- Good written and verbal communication skills
What We Do
Hello, we're Blood. And to us, periods are deeply personal. That’s why we’re obsessed with creating products we want to see in the world, and for ourselves. We've got lofty period dreams, and we're bringing them to life. Because with the right period care, you unlock period bliss – and bridge the gap between period days, good days, and all that’s in between.
