Senior IRM Manager

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry. 

The PR&I Influencer Strategist has an advanced understanding of current Influencer Relationship Management skills with which to lead and manage the Ogilvy PR & Influence Influencer Management business and grow scope and associated revenue in the short-term.

Growing scope and influence of the Ogilvy PR&I management team will require the following:

• Evolution of current IRM capability
• Management of personnel, tools and other resources
• Development of unified IR Measurement System across Agency together with Consumer PR Business Director and Data Team
• Development of a Content Creator loyalty program

Internal and External Client Management

• Support Client PR Plans with strategic IR plans designed to drive WOM/ shareable content
  • Oversee the development and implementation of all influencer campaigns from ideation to execution
    • Serve as a liaison between our brand ambassadors/influencers and the marketing team
  • Identify and pitch for new business IR opportunities
  • Capability to directly interface with internal and external clients on IR requirements
  • Set up and track Key Performance Indicators (KPIs) to measure the campaign’s success
    • Generate and present reports on campaign performance
  • Work with Consumer PR Business Director and Data Team to develop a unified IR Measurement System across the agency
  • Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns
• Represent Ogilvy Manila as IRM Lead at various internal local and regional meetings; at client presentations; and as Agency representative at industry association discussions

IR Management, Leadership and People Management

• Hit IRM yearly targets
• Monitor and track IR revenue across teams 
• Contribute to a smooth working relationship between IRM team and PR accounts and creative team  
• Mentor and develop IR team members; groom future IR team leaders
• Monitor and track IR revenue across teams

• Face work with a proactive, positive and energetic working attitude
• Be present and encourage team participation at Agency and PR activities
• Imbibe the organizational culture and values.

KOL and Content Creator Partner Management

• Work closely with IRM team to manage existing engagements, facilitate payments on time, manage KOL issues
• Cultivate professional partnerships with existing contacts as well as develop new contacts with KOLS
• Research market data and trends to establish best practices related to influencer campaigns
• Keep up-to-date with the latest trends on social media and in the influencer community to provide recommendations for future campaigns

Creative Leadership

• Passionate about good ideas, nurtures the ideas of others
• Demonstrate enthusiasm for the IR industry in general and brings curiosity and creativity to daily work

What You’ll Need  

• • At least 2-3 years’ experience in IRM management
  • Understanding of current PH influencer landscape to develop Influencer Strategy to support PR Campaigns that target audiences at different socioeconomic levels, age groups/generations, and passion points
  • Good grasp of Affiliate Marketing
  • Proficiency in analytics tools such as Google Analytics, Meltwater and Affable to name a few
  • In-depth understanding of current and emerging social media platforms and trends
  • At least 2-3 years’ experience in managing a team

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.