CBD Kratom aims to include all talent from various backgrounds and cultures. CBD Kratom is a place where anyone can grow and think progressively! We love attracting diverse talent and cultivating an inclusive workspace that fosters different perceptions and individuality. We celebrate the multiculturalism in our customer base and we strive for the same in our team members.
Job Summary: As the Integrated Marketing Senior Specialist, you will drive the paid media strategy and optimize marketing performance across B2B and D2C channels. This role is responsible for executing data-informed campaigns that increase brand awareness, boost customer acquisition, and optimize lead generation. You’ll work cross-functionally with teams to ensure that marketing initiatives align with business objectives and maximize ROI, with a strong emphasis on paid media, data analysis, and campaign optimization.
About you:
- You have a passion for innovation in marketing.
- You have experience in the wellness, cannabis, or CPG industries.
- You have 3+ years of experience in digital marketing, with hands-on experience managing paid media campaigns (Meta, programmatic, etc.) and leveraging analytics to optimize performance.
- You excel at interpreting data, identifying trends, and using insights to drive decisions that improve ROI and performance across campaigns.
- You’re a problem solver who can develop and execute strategic plans that align with business goals, particularly around customer acquisition and lead generation.
- You work well across departments, providing strategic insights and working with creative, content, and sales teams to drive business results.
- You’re proficient with marketing analytics tools, CRM platforms, and digital advertising dashboards. Experience with Google Analytics, Shopify, Klayvio, and Looker Studio is a plus.
About us:
- We’re a values-driven company that has genuine care for our team members.
- We value diversity and embrace different perspectives and your individuality
- We strive to create a culture of growth, innovation and acceptance
- We’re a fast-growing company with plenty of opportunities for development and career advancement
At CBD Kratom, we understand that balanced work-life integration is key to personal success so we are proud to offer flexible scheduling through our Work Well, Live Well initiative.
- 35+ hour work week: helping team members face the demands of balancing work, family, and personal obligations.
- Hybrid Work: Up to 30% remote work option.
- Exchange Days: Exchanging days off with workdays in partnership with leaders.
- Flexible Scheduling: Whether you work 7 am-3 pm or 10 am-6 pm, your schedule flexes to fit you.
- Core Meeting Hours: 10:00 am-3:00 pm guarantee time for teams to connect.
Benefits:
- 💸 Bonus Eligible
- 🎆 Paid Holidays
- 🏖 Paid Vacation
- 💆Wellness days
- 🩺 Medical, Vision, and Dental Insurance, including an HSA medical plan option
- 🏥 Short Term Disability and Life Insurance
- 💝Team Member Assistance Program (TMAP)
- 🏦 401 (k) with Company Match
- 🍼 Paid Parental Leave
- 🍃 Up to 50% team member discounts and new product samples
CBD Kratom is committed to equal employment opportunity and encourages people from underrepresented backgrounds regardless of age, gender identity or expression, race, sexual orientation, religion, ancestry, disability, veteran status, citizenship, marital or parental status, national origin, or any other class protected by applicable law. Join us, you belong at CBD Kratom.
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What We Do
At CBD Kratom we believe that an inviting, education-driven environment starts with our people and can only exist when we create the same amongst our teams. Fully understanding the intersectionality of all our team members, we want everyone to feel as if they belong, matter, and are heard. Here at CBD Kratom our culture is defined by our values. Our Values: - Drive - We pursue excellence through effort, focus and skill; with resilience we press toward our goals and see challenges as an opportunity for growth. - Responsibility- We live up to our promises, follow through on our commitments and balance competing priorities in decision making; we always strive to be honest and authentic. - Care - We treat others with kindness and respect; we build relationships with our customers, team members, and communities through intentional experiences. - Teamwork - We instill belonging by listening to all voices and valuing our differences; we cooperate and collaborate toward our common goal. -Achievement - We take ownership in our individual and collective success; we reach new heights by consistently exceeding expectations. Our in-store team members are the key driving forces of our company. In-store team members receive a master’s level education in cannabis and kratom through our product knowledge training and use this expertise to provide a consultative sales approach, helping guide customers to the best products for their needs, thus making their day better than before. Our Home Office team is the place for entrepreneurial-minded professionals who don’t mind rolling up their sleeves and creating new systems and processes from scratch. Individuals who have demonstrated their ability to achieve results in their field and are driven to do the same for CBD Kratom and our team at large. Join our Team!
