Integrated & Multi-Channel Marketing Experience
- Leads storytelling campaigns across various media platforms (paid, owned, earned, or shared) and can confidently articulate the benefits of a multi-channel approach and how to potentially leverage these channels to deliver better client programs
- Can analyze digital analytics to provide advice on strategies to clients for digital and marketing campaigns and how to pull data and review social listening to provide tactical digital recommendations to clients
- Develops and leads multi-channel programs on behalf of clients and can ensure expert execution of program ideas
- Identifies opportunities to apply insights from integrated campaigns across the agency, as well as for use in business development and marketing (case studies, awards submissions, etc.)
- Identifies opportunities for leadership and collaboration with senior team members to expand client programs through integrated activities
Financial Services Experience
- Demonstrates a deep understanding of the overall financial services industry, spending at least 5 years working with financial services clients, with knowledge across the buy-and-sell side, banking, capital markets, etc., as well as associated areas (e.g. fintechs, insurtech, etc)
- Maintains expertise in the financial service industry verticals of interest where they have developed a niche expertise
- Is an expert on their clients’ business and can proactively consult clients on marketing/comms strategies based on that knowledge
Strategic Client Partnership & Account Management
- Leads and manages various projects across functional teams to ensure they’re meeting client needs (content, digital marketing, PR, design)
- Provides support as needed on new business initiatives - which may include research, pitch decks or Vested events
- Exhibits deep understanding of and can confidently speak to clients’ business, customer base, and products/services
- Can confidently articulate client goals and the strategy behind how to achieve them while identifying opportunities to expand Vested’s services for a client to help them achieve business/marketing goals
- Provides reports on program progress to showcase a clear understanding of client goals over a variety of forms of communication (email, metrics dashboard, slideshow presentation, in-person discussion, etc.)
- Can delegate client work to juniors and peers, providing a clear explanation of the assignment and how it maps back to client goals
- Fully understands what client KPIs are and works with the client to ensure those KPIs are being met
Top Skills
What We Do
Vested is a world-leading integrated marketing and communications consultancy focused exclusively on the financial services industry. We were founded in 2015 with a mission to help shape a better financial services system that is more accessible, transparent, and sustainable. Today, Vested is the world's fourth-largest financial services agency, comprising over 100 employees widely recognized for their industry expertise, creativity, and passion for financial services. Our team is proud to do work that drives our mission forward - from uncomplicating finance through creative advertising campaigns to raising awareness of fintech disrupters working to make finance more accessible. From branding to social to creative to PR and more, we’re in the business of solving problems for the world’s most important financial brands.
Group Vested encompasses a prestigious portfolio of companies, including the cutting-edge tech platform Qwoted, the global network of 1,000+ senior financial marcomms leaders Financial Narrative, investment fund Vested Ventures, and our content and design hub, Finance Studio. Recognized as one of the industry's Best Places to Work, our unwavering goal is to become the most valued and sought-after brand in financial marketing and communications. With our own in-house Chief Economist and proprietary educational program, VestED, every team member, at any level, has continuous learning and up-skilling opportunities. As a “Vestie”, you become an owner, an entrepreneur, a builder, and a value creator.
At Vested, we are proud to do the right thing, even when it's hard. We are relentlessly curious and consistently challenge the status quo. Join us as we lead the way in transforming the industry and delivering exceptional results for our clients.
