Vestiaire Collective is looking for their next Senior Influencer Strategy & Operations Lead, in our Paris Office.
About the role
The Senior Influencer Strategy & Operations Lead is responsible for developing and executing influencer marketing campaigns that align with the company's brand strategy to boost brand awareness and engagement. This role is vital in identifying key content creators, managing relationships, negotiating deals, and tracking campaign performance. Crucially, this person will take ownership of campaign processes, comprehensive reporting, and platform partnerships to streamline workflows and enable cross-functional teams to do their work more easily and efficiently. Furthermore, this individual will take the lead in building and scaling overarching creator and user-generated content (UGC) strategies to drive authentic, high-quality brand narratives. As a core part of this position, the Influencer Marketing Manager will be responsible for leading and guiding a dedicated team of influencer specialists, motivating them to achieve marketing objectives and overseeing their daily operations to ensure campaigns go off without a hitch.
What you’ll Do
Creator & UGC Strategy Development: Design, implement, and refine comprehensive creator strategies that align with brand goals and resonate with target audiences. Develop robust content frameworks for influencer partnerships and oversee the production of influencer-driven creative assets and user-generated content (UGC). Guide content creators to align with brand messaging while ensuring they retain their unique voice and authenticity.
Process & Project Management: Oversee the day-to-day operations and execution of influencer campaigns, ensuring that internal teams are working well together and that daily operations run smoothly. Effectively manage campaigns to ensure they are delivered on time, acting as the bridge for internal communications between Creative, Content, Paid Media, and 360 Campaigns teams to streamline their workloads.
Reporting & Performance Analysis: Monitor, track, and analyze campaign performance metrics and KPIs, including reach, engagement rate, traffic, conversions, and ROI (Return on Investment). Conduct end-of-campaign analysis against business goals and deliver clear reporting to stakeholders, using data insights to optimize future strategies and demonstrate value.
Platform Partnerships & Tools: Manage relationships not just with independent influencers and management networks, but also with key platform partners (ShopMy, Kolsquare). Utilize and oversee influencer marketing and analytics platforms to automate processes and streamline workflows for the wider team.
Influencer Discovery & Relationship Management: Identify, vet, and recruit influential content creators who align with the brand's values and target audience. Negotiate terms, draft clear contracts, and manage long-term partnerships while ensuring fair rates for content.
Content Strategy & Approval: Provide creative briefs and guide influencers to align with brand messaging. Review and approve all influencer-generated content to ensure quality, consistency, and adherence to legal compliance.
Who you are:
3+ years of proven experience in influencer marketing, social media marketing, or digital marketing.
Strong leadership skills with a proven ability to motivate, guide, and oversee a team of influencer marketing specialists to achieve campaign objectives.
Proven track record of building successful creator strategies, managing influencer-generated content frameworks, and fostering long-term creator partnerships.
Expertise in managing multiple social media platforms and strong proficiency with performance tracking and analytics tools.
Excellent project management and multitasking skills, with an ability to work well independently as well as guide different departments across the business.
Outstanding communication, interpersonal, and negotiation skills for drafting agreements, resolving conflicts, and building industry relationships.
Strong analytical thinking to make data-driven decisions and translate metrics into actionable insights.
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What We Do
The leading global online marketplace for desirable pre-loved fashion. Certified B Corporation. #LongLiveFashion. Our mission is to transform the fashion industry for a more sustainable future by empowering our community to promote circular fashion. Our platform is unique thanks to a rare inventory of 5 million items including 20,000 daily new-ins. We currently have a diverse global team of 800 employees representing more than 50 nationalities. We stand by our values: community, activism, transparency, dedication and greatness, and are proud to be a Bcorp! Vestiaire was founded in 2009 and is headquartered in Paris with offices in Tourcoing, London, Berlin, New York, Hong Kong, Singapore, Lisbon, Seoul.
