About SAMY
We weren't built to follow, we were built to lead.
SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture, and build real connections at the speed the world moves. Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.
We are Path Finders: curious, ambitious, and never afraid to challenge what's next.
We don't play it safe. We build what's next.
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Role Mission
As Senior Influencer Strategist, reporting to the Global Strategist Lead, you will lead influencer marketing strategy for Prime Video Mexico, developing insight-driven creator strategies for local campaigns and supporting the Mexican market’s contribution to global campaigns. You will translate client briefs, research, and audience insights into strategic recommendations, develop budget estimates and performance forecasts, guide creative concepts, and oversee the Influencer Specialist team to ensure high-quality creator selection and content execution aligned with campaign objectives.
Key responsibilities
Translate client briefs into insight-led creator strategies grounded in campaign objectives and a deep understanding of Mexico’s influencer landscape.
Conduct research and collaborate closely with the Research team to inform strategic recommendations.
Build budget estimates based on CPM pricing and expected campaign performance.
Partner with Influencer Specialists to develop compelling creative concepts and provide clear guidance on execution.
Oversee creator nominations, review creator content, and ensure consistently high-quality work aligned with the brief and creative strategy.
Skills & experience
4-5+ years of influencer marketing experience within an agency.
Strong knowledge of Mexico’s creator ecosystem and influencer marketing landscape.
Proven ability to translate client briefs, research, and audience insights into effective influencer strategies.
Experience developing CPM-based budget estimates and performance forecasts.
Strong creative judgment, with the ability to turn strategic concepts into clear execution plans.
Experience leading or guiding Influencer Specialists and maintaining high standards across creator selection and content delivery.
Strong written and spoken English is required to collaborate effectively with international teams and contribute to global campaigns.
Benefits
Work your way — Flexible schedule, hybrid work, and the opportunity to work up to 3 weeks a year from any SAMY office around the world.
Time that matters — Celebrate your birthday with a day off, plus company holidays on December 24th and 31st to recharge.
Grow with us — Global mobility opportunities, mentorship, parenthood support, and a transparent performance-driven compensation framework.
Be part of the journey — Help shape our team through our referral program and enjoy a collaborative, social culture, backed by a transparent, performance-driven compensation framework that rewards impact and supports your growth.
The SAMY Mindset
Forget the job description for a second. The real question is: are you a Path Finder? Bold enough to challenge what's possible. Collaborative enough to build it together. Driven enough to make it happen.
We don't just hire for roles, we hire for mindset. We look for people who communicate with honesty, collaborate without ego, embrace change with energy, and take real ownership of what they build.
We're not looking for people who think the same, we're looking for people who want to grow with us.
Here's what it actually looks like to belong here:
Be Kind — because respect, trust, and honest feedback make great teams stronger.
Go Beyond — because good is never enough when excellence is the standard.
Craft Together — because the best ideas don't happen in silos.
Enjoy the Journey — because growth lives outside the comfort zone.
Own It — because real impact starts with accountability.
If this feels like your kind of adventure, let's build something together.
Diversity & Inclusion
At SAMY, difference is not something we accommodate, it's what makes us stronger.
With a team made up of 70% women and more than 35 different nationalities, our different backgrounds, perspectives, and experiences challenge our thinking, sharpen our creativity, and push us to build better work, and a better company.
We are committed to creating an inclusive, accessible, and barrier-free environment where everyone feels seen, heard, and empowered to thrive. And if you need support or adjustments along the way, we'll make sure you have what you need to do your best work.
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Skills Required
- 4–5+ years of influencer marketing experience within an agency
- Strong knowledge of Mexico’s creator ecosystem and influencer marketing landscape
- Ability to translate client briefs, research, and audience insights into effective influencer strategies
- Experience developing CPM-based budget estimates and performance forecasts
- Strong creative judgment and ability to turn strategic concepts into clear execution plans
- Experience leading or guiding Influencer Specialists and maintaining high standards for creator selection and content delivery
- Strong written and spoken English
What We Do
SAMY is a global brand communication and marketing agency that integrates research, creativity, technology, and influencer marketing to build brand relevance in a social-first world.
