About the Role
We are looking for a strategic and operations-focused Senior Influencer Marketing Manager to build and scale our global influencer marketing system. In this role, you will be responsible for designing operational frameworks, setting up processes, and ensuring influencer marketing becomes a sustainable growth engine for our OTA business. You will collaborate with internal stakeholders and external partners to establish best practices, improve efficiency, and maximize ROI from influencer-driven campaigns.
Key Responsibilities
- Build the influencer marketing operating system: Define processes, workflows, and governance models for influencer selection, onboarding, collaboration, and evaluation.
- Develop global and regional influencer marketing guidelines, toolkits, and SOPs to ensure consistent execution across markets.
- Establish influencer database/CRM, campaign tracking systems, and scalable reporting dashboards.
- Design performance measurement frameworks linking influencer impact directly to key business metrics (bookings, revenue, customer acquisition).
- Collaborate with product, growth, and regional marketing teams to integrate influencer marketing into the full customer journey.
- Optimize budget allocation, resource planning, and partnership models to ensure cost efficiency and long-term sustainability.
- Oversee large-scale influencer collaborations (travel campaigns, destination launches, seasonal promotions) with operational excellence.
- Monitor global trends, benchmark competitors, and continuously refine the influencer operations model.
- Mentor and develop junior team members, building an operations-driven influencer marketing culture.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field; Master’s degree a plus.
- 6+ years of experience in influencer marketing or digital partnerships.
- Proven experience in building operational systems or frameworks for influencer or partner marketing.
- Strong understanding of the influencer ecosystem in travel, lifestyle, and digital platforms (TikTok, Instagram, YouTube, Xiaohongshu, etc.).
- Data-driven mindset with expertise in campaign measurement, attribution, and ROI analysis.
- Strong organizational and project management skills with experience handling cross-market initiatives.
- Excellent negotiation, communication, and relationship management skills.
- Fluent in Mandarin & English; additional Asian languages (Japanese, Korean) are highly desirable.
Top Skills
What We Do
KKday is a leading mobile-first e-commerce travel platform for local experiences with a strong presence across key Asia-Pacific markets. Our goal is to make travel more accessible, convenient, and safe for everyone.
Since 2014, we’ve pioneered the digitalization of tours, activities, and attractions and brought them to everyone’s fingertips. Now, travelers can search for, discover, and book experiences, anytime, anywhere.
KKday currently hosts over 30,000 products and services in more than 92 countries and 550 cities. Our website and mobile apps are multilingual, supporting both traditional and simplified Chinese, as well as English, Japanese, Korean, and many others.
Our success is built on innovation, a unique product portfolio, and digital-first capability—all made possible by our exceptional people. We’re still growing, so we’re always looking for talents who are passionate about building businesses, developing themselves, and improving consumers’ experiences.
We provide talents with the resources, scale, and autonomy to help run our operation. In KKday, our people have the opportunity to rotate across businesses, accelerate their career path, and make lasting impact on the travel industry in the region.
Visit kkday.com to find out more!
KKday Marketplace
Marketplace is a platform where KKday gathers high-quality travel suppliers from around the world to jointly provide travel services. Consumers can quickly search for various travel products, consult with merchants in real-time, and easily complete their orders. After becoming a Marketplace Merchant, you can easily open a store on the largest travel e-commerce platform in the world and use the platform's resource system to assist in your digital transformation by providing reservation control, product management, cash flow services and more. Just like open a store in a mall, join us right now!
marketplace.kkday.com
