Purpose of Position
- CASETiFY is seeking a driven (Senior) Influencer Marketing Associate to support the coordination and scaling of our global UGC (User Generated Content) program, with a primary focus on Western English-speaking markets. This role will oversee the recruitment, booking, and management of UGC creators, ensuring the delivery of high-quality video content to the Ads and Brand Marketing teams. The position reports to the Marketing Department and will work closely with the Growth Marketing and Influencer teams to deliver performance-oriented UGC campaigns that strengthen CASETiFY’s brand impact and support business growth.
Job Description
- Recruit, book, and manage UGC creators across English-speaking markets who align with CASETiFY’s brand and creative standards
- Coordinate campaign briefs, deadlines, and deliverables for an extensive roster of creators
- Act as the key liaison between creators and the Growth team, overseeing contracts, product fulfillment, payments, and content delivery
- Manage the workflow of UGC projects end-to-end, from creator onboarding to content approval and publishing
- Review and organize creator submissions to ensure brand alignment, quality, and compliance
- Deliver UGC content libraries to the Brand Marketing and Ads teams for testing and scaling
- Track performance of UGC content across channels, compile insights, and recommend optimizations based on engagement, conversions, and other KPIs
- Help design scalable workflows and processes to grow the UGC program efficiently
- Maintain organized records of creator relationships, content assets, and campaign results
Requirement
- 2+ years of experience in social media, influencer/UGC management, brand or growth marketing, or related areas.
- Bachelor’s Degree in Marketing, Communications, Media Studies, or a related field preferred
- Strong familiarity with TikTok, Instagram, YouTube Shorts, and other short-form content platforms
- Highly organized with strong attention to detail and accountability in managing workflows
- Interest in social media/performance marketing and scalability with a growth-oriented mindset
- Ability to thrive in a deadline-driven, fast-paced environment with keen attention to detail
- Excellent English communication skills (written, verbal, and interpersonal)
CASETiFY Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CASETiFY and has not been reviewed or approved by CASETiFY.
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Strong & Reliable Incentives — Salary and benefits can be competitive on specific teams, particularly where KPIs are met. Performance-linked rewards appear to lift perceived value in those areas.
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Leave & Time Off Breadth — Paid sick days in the U.S. and maternity/sick leave in Hong Kong are part of the package. These provide baseline time-off support across markets.
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Wellbeing & Lifestyle Benefits — Employee discounts, stocked snacks/drinks, and a lively office environment are available in several locations. Occasional wellness or sporting perks further enhance day-to-day experience.
CASETiFY Insights
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What We Do
Nine years ago, CASETiFY saw a category that had been long ignored. Today, CASETiFY is the fastest growing global tech accessories brand, reaching 1 in 7 millenials. CASETiFY believes everyone has a well of untapped creative potential, waiting for the perfect canvas to explore. CASETiFY has become the publisher and platform for creativity and self-expression to connect individuals. We just happen to make quality cases. CASETiFY's mission is to empower self-expression in the spirit of originality. Key collaborations include Pharrell, Sarah Jessica Parker, Saint Laurent, Thom Browne, Clare V., and many more. Additionally, CASETiFY has partnered with key retail partners including Nordstrom, Anthropologie, Amazon, AT&T, The Iconic, Colette, Lane Crawford, and more. For more info on CASETiFY, visit our Website, Facebook and Instagram.
