Senior GTM Strategy Manager, Business Professionals

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

As part of the Digital Media Global GTM team, the Senior GTM Manager is the go-to expert on cross app experiences in Acrobat. Our team owns end-to-end journeys, ensuring all customer interactions, across all surfaces and channels, come together as the best customer experience possible. This role will lead sophisticated, multi-channel initiatives that drive deep and meaningful engagement with our customers. A deep knowledge of digital marketing and product-led growth practices is needed for successfully partnerships with cross functional teams. We provide business critical insights, ensure cross-functional alignment of goals, and drive new initiatives globally.

What you'll Do

• Obsess over customer journeys, finding opportunities to optimize experiences for free and paid customers
• Collaborate with analytics and data science teams to understand trends in the business and develop insights that translate into impactful strategies
• Develop strategies for initiatives, including impact sizing, identifying assumptions, risks, benefits and a measurement plan
• Build collaborative relationships with partners to prioritize roadmaps and implement plans that deliver quarterly and annual sales and MAU goals
• Drive testing priorities across marketing and product groups with learning agendas and hypotheses, to address customer and business needs
• Take ownership of business performance and targets, monitor the success of initiatives and drive action where needed to ensure business goals are achieved

What you need to succeed

• 7+ years marketing, software, high tech, or management consulting experience – preferably in SaaS, e-commerce, B2C product or services
• A customer-first approach and a desire to build outstanding experiences
• Exceptional communication skills with a talent for simplifying complex insights and strategies into a compelling story with clear takeaways
• Analytical approach with the ability to interpret data and make data-driven decisions
• Ability to work both autonomously and collaboratively in a fast-paced, dynamic environment and adapt to shifting priorities
• Deep understanding of digital business models and how to test and optimize customer experiences to deliver results
• Outstanding relationship-building and negotiating skills
• Genuine desire to have your impact measured in real-world metrics that correlate to near-term and longer-term sales success
• Experience leading multi-functional multidisciplinary teams to launch high-impact business initiatives
• A passion for staying updated on industry best practices and emerging trends

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $120,700 -- $213,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

 

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