Tuff is a growth marketing team working with clients to drive growth by creating, managing, measuring, and optimizing high-performing acquisition campaigns. We’re a fully remote and small team with endless opportunities for autonomy, ownership, and impact.
We work with clients in nearly every industry, and a typical engagement with Tuff includes Paid Media, SEO, Content Strategy, Creative, Data, and CRO. Every account has a dedicated Growth Marketing strategist and is supported by various channel experts. A Growth Marketing strategist is responsible for managing partner relationships and leading the ongoing growth strategy for their book of business.
As the sixth Growth Marketer at Tuff, you will be responsible for overseeing the growth and marketing for 5-8 clients. You will work with channel experts at Tuff to prioritize high-impact growth campaigns to quickly drive R.O.I. and key learning, and then invest in additional strategies to scale up what works.
What you’ll do:
- Uncover and holistically understand a company’s existing performance to find the bottlenecks preventing the business from achieving its traffic and revenue goals
- Set marketing and growth strategies that map back to overarching business goals for partner accounts
- Help Tuff clients grow with Paid Search, Social Ads, SEO, Content Strategy, Creative, and CRO tactics and strategies.
- Assess qualitative and quantitative data to make informed decisions about growth tactics and priorities
- Define your measures of success and track core KPIs for each business you work with
- Build growth marketing roadmaps for clients using Tuff’s framework
- Design and run a variety of new scalable (and unscalable) marketing experiments including campaigns on Google, TikTok, YouTube, and other channels
- Set projections and forecast results using historical data for each client, leveraging GA4 and various CRMs
- Map and improve conversion funnels for clients
Within 1 month you’ll…
- Shadow Richard (Director of Growth) on three existing Tuff clients to learn more about Tuff’s growth marketing process
- Assist in setting a growth marketing strategy for 2 clients
- Complete SEO, Facebook, Google, and CRO courses with the Tuff team to learn our process for each channel
Within 3 months, you'll...
- Manage three to five clients as the primary growth marketing lead, meeting with them weekly
- Establish trusted relationships with your POC on client accounts, as well as key client stakeholders
- Prioritize a combination of different growth tactics (landing page development, paid campaigns, CRO optimizations, new ad creative, etc)
- Set growth strategy and direction for clients and oversee the execution of campaigns regularly
- Developed bespoke reporting and advance analytics for core client accounts to better understand budget allocations, justify strategy recommendations, and grow the client relationship
Within 6 months, you'll...
- Manage five partners as the primary growth marketing lead, meeting with them weekly
- Prioritize a combination of different growth tactics (landing page development, paid campaigns, CRO optimizations, new ad creative, etc)
- Contribute to the Tuff blog and on social channels
- Manage execution and impact results for each of your accounts
- Meet weekly with channel experts at Tuff to develop specific strategies for each of your clients
Things can change quickly at Tuff. This breakdown isn’t prescriptive, but intended to give you a better sense of the role.
What you’ll bring:
- You have 5+ years of experience as a growth marketer with a background that includes data-driven Paid Media, SEO, Google Analytics, and CRO.
- You have an inclusive, hands-on client management style (agency experience) with proven experience clearly communicating growth marketing strategy.
- You have a learning mindset. You are committed to getting better every day.
- You have a bias toward action and are both efficient and adaptable.
- You are a driver, focused on making an impact on the organization and clients every day.
- You have demonstrated success testing and uncovering useful insights and sharing them in an engaging form that inspires people to take action.
Benefits
We are a passionate team of thirty distributed across the U.S. You’ll work closely with the whole team. In particular with Richard, Kristin, Hannah, McKenzie, and Ethan to get up to speed on current clients and iterate on the Growth Marketing process at Tuff.
🏡 Fully remote - work from anywhere you want
💻 A company laptop with software you need to do your best work
🩺 Comprehensive health, vision, and dental coverage
📈 401(k) with matching
🌎 Unlimited PTO policy - and we encourage you to take it!
👪 Parental Leave - 100% paid 12 weeks
🖥 Home office or co-working space stipend
🌐 $125/month internet reimbursement
🌱 Continuing training stipend of $1,500 annually
☯ Wellness day every quarter
🏖 Annual team retreats!
The starting salary range for this role is $90,000 to $115,000 (we use a compensation formula that adjusts for experience).
Applicants must be based in the United States.
We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.
Top Skills
What We Do
Tuff is a team designed to seamlessly integrate into your businesses to help you experience real growth. We build custom teams that click into your business and act as an in-house growth marketing team, replacing the hassle and risk of prematurely hiring and managing an in-house marketer or team of freelancers.
Our bread and butter is building efficient, holistic marketing strategies. We do this with our process. We stay hungry for research, then execute to a T, consistently optimizing and refining to find maximum efficiencies. We do this with our team. Egoless and curious, we share hypotheses and findings with your team and each other to find more streamlined paths to growth. Finally, we do this with our style. Radical transparency is the name of the game. We believe that collaboration and showing our work is the only real way to build foundations to trustworthy partnerships.
