Senior Growth Strategist (Performance Marketing)

What You Will Own

Performance Creative Strategy

• Own the ad creative testing roadmap across Meta and emerging channels
• Develop new concepts, angles, hooks, and messaging frameworks
• Research top performing ads and trending creatives
• Turn performance insights into repeatable creative systems

Creator and Content Engine Paid and TikTok Shop

• Build a high output pipeline of creators for paid social and TikTok Shop
• Source and develop relationships with creators on TikTok and Instagram
• Write conversion focused briefs that consistently produce performance content

Production Leadership

• Translate winning ideas into clear briefs for our production team
• Guide the development of statics and video ads
• Increase creative output and testing speed

TikTok Shop Growth

• Help shape and execute our TikTok Shop content and creator strategy
• Identify winning products, formats, and partnerships
• Turn top performing organic content into scalable paid ads

What This Role Is Not

This is not a brand only role or a traditional social media position.

You will not be:

• Managing a content calendar
• Posting daily on social
• Editing videos or designing assets yourself
• Running media buying

This is also not the right fit for someone who needs:

• Multiple layers of approval
• Long timelines
• A highly structured environment

This is a hands on, performance driven growth role where your work directly impacts revenue.

Qualifications

Core Experience

• 3-7 plus years in DTC performance marketing, growth, or performance creative strategy
• A track record of scaling paid social through creative testing
• Experience working closely with media buyers and using data to inform new creative
• Proven ability to develop high converting ads including UGC and direct response

You Know How To

• Turn customer insights into winning angles and hooks
• Clearly explain why an ad worked and how to iterate on it
• Brief creators and editors for conversion, not just aesthetics
• Operate in a fast testing environment with quick turnaround cycles

Strong Bonus If You Have

• Experience with TikTok Shop or creator led commerce
• Direct response copywriting experience
• Worked inside a 10 million to 50 million DTC brand
• Built a repeatable creative testing system

Who You Are

You are a builder.

• You create systems, not one off campaigns
• You move quickly from idea to execution to iteration
• You are comfortable in both the data and the creative
• You take ownership and default to action

You care more about:

• Revenue impact
• Output and testing velocity
• Continuous improvement

Than:

• Job titles
• Rigid role definitions
• Slow polished campaigns

How We Work

We are a small, fast moving, highly collaborative team.

• Async first
• Low meeting culture
• High ownership
• Focused on output and results

Your ideas will go live quickly.

You will see the direct impact of your work.

You will help build the systems that scale the company.

We value people who:

• Figure things out
• Take initiative without waiting to be told
• Are comfortable operating in ambiguity
• Want to build something meaningful

Why Join Us

• You will play a central role in scaling to 20 million plus by 2027
• Creative is the number one growth lever in the business
• You will own and build the performance creative engine
• Your work will directly drive revenue
• You will sit at the intersection of growth, product, and customer insight

Compensation

$95,000 to $115,000 plus performance bonus

Based on experience and impact

How to Apply

Please include:

• Two to three ads you helped scale
• A short note on your creative testing approach
• Brands you have driven growth for