Kixie is building the Revenue Signal Orchestration layer for modern GTM teams.
CRMs store what happened. Kixie turns signals — intent, conversations, timing — into immediate revenue actions.
Today, we power:
- Speed-to-Lead (engage instantly at peak intent)
- Speed-to-Conversation (maximize real connects)
Next: Signal-to-Action — where every conversation triggers automated revenue outcomes.
This role sits at the center of that transition.
The Role
- Product marketing
- Lifecycle/retention
- Website & funnel conversion
- AI-driven growth
- Turns product into pipeline
- Turns usage into expansion
- Turns signals into conversion
This is a hybrid role across:
This is a hands-on, execution-heavy role, not a strategy-only PMM position.
What you will own
- Define and evolve Kixie’s narrative:
- Speed-to-Lead → Speed-to-Conversation → Signal-to-Action
- Translate product capabilities into clear, measurable business outcomes
- Own GTM for:
- Feature launches
- AI capabilities
- Packaging updates
- Build playbooks that Sales and CS actually use
- Own onboarding → activation → adoption → expansion
- Build multi-channel lifecycle systems (email, SMS, in-app, outbound assist)
- Partner with Sales and CS to drive:
- Feature adoption
- Expansion revenue
- Improve:
- Activation rate
- Time-to-value
- Net revenue retention
- Own the website as a conversion engine
- Continuously test:
- Messaging
- Structure
- Offers
- Demo flows
- Improve:
- Demo conversion rates
- Trial activation
- Inbound → outbound assist flows
- Use AI to:
- Generate and test messaging at scale
- Analyze conversation + CRM data for insights
- Build lightweight workflows and agents
- Run a continuous experimentation loop:
- Hypothesis → test → learn → deploy
- Increase experiment velocity across funnel stages
- Own VOC system across:
- Calls
- CRM data
- Customer interviews
- Translate insights into:
- Messaging improvements
- GTM changes
- Product feedback
- Work directly with Product on revenue-impacting decisions
Voice of Customer → Product Loop
AI-Native Growth & Experimentation
Website & Funnel Conversion
Lifecycle & Expansion
Product → Revenue (GTM & Positioning)
What We’re Looking For
- 5–8 years in B2B SaaS across product marketing, growth, or lifecycle
- Proven impact on:
- Activation
- Conversion
- Expansion (not just lead generation)
- Strong product intuition — understands how features drive behavior
- Highly data-driven — measures outcomes, not activity
- Hands-on operator — ships, tests, iterates quickly
- AI-native — actively uses AI to increase output and insight velocity
What This Role Is Not
- Not a brand/content role
- Not a campaign manager
- Not a slide-driven PMM role
This is a revenue operator role embedded in marketing.
Success Metrics
- Activation rate (trial → meaningful usage)
- Time-to-first-conversation
- Feature adoption
- Expansion revenue / NRR
- Website conversion rates
- Experiment velocity
Skills Required
- 5-8 years in B2B SaaS
- Experience in product marketing, growth, or lifecycle
- Proven impact on activation and conversion
- Strong data-driven mindset
- Hands-on with AI tools
What We Do
Kixie is the leading sales engagement platform that boosts sales team performance with ultra-reliable, easily automated calling and texting for Hubspot, Salesforce, Pipedrive and other leading CRMs. Kixie connects agents to prospects naturally and automatically, reveals valuable insights about conversations and provides truly dependable service. The platform includes the PowerCall dialer & mobile apps, Automations, Analytics and Contact Center. With Kixie, sales teams have the power to achieve their most ambitious goals. It's better sales, made simple. Kixie is for sales agents: We've revolutionized how salespeople engage with prospects, making it automatic and natural. Kixie engages leads when *they* are engaged. In the past, agents simply dialed through a list of numbers, hoping to get someone on the phone. Those 👏 days 👏 are 👏 gone 👏. There are more ways to communicate than ever. People are busier than ever. Kixie helps break through the noise and close deals. Kixie is for sales managers: With Kixie, sales managers coach and develop stronger teams that close more opportunities. It's a powerful ally. Kixie helps apply past learning to new deals to ensure agents are communicating the right message at the right time, closing as many opportunities as possible. Kixie is for business calling & texting: At its core, Kixie is a world-class Contact Center designed to help sales teams, anywhere, prosper. Ever heard a sales agent say something like, “If I can just get a lead on the phone, I close the deal nearly every time!” 🤔 The modern sales organization needs more than a dumb dialer. They need an intelligent platform that proactively helps agents connect with leads. With Kixie agents are always one step ahead — start putting it to work for you in just minutes. Try it free at kixie.com.
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