Senior Growth Marketing Manager

At HouseAccount, we believe homeownership should be simple. That’s why we’re building a platform that lets homeowners manage all of their home services—from pest control to HVAC maintenance—in one place. With digital-first tools, curated local providers, and predictable pricing, HouseAccount turns home maintenance into a seamless, stress-free experience.

We are looking for a Senior Growth Marketing Manager who can drive awareness, acquisition, and user retention as HouseAccount scales, with a focus on optimizing the customer journey. You'll be responsible for developing a comprehensive marketing strategy across paid acquisition, organic growth, and strategic partnerships to acquire and retain customers while improving key performance metrics.

You will manage multi-channel growth initiatives, testing and optimizing paid media, lifecycle marketing, partnerships, social, and SEO to maximize results. The ideal candidate excels at both strategy and implementation, delivering measurable outcomes through data-driven campaigns, testing, and analytics.

• Develop and execute multi-channel growth strategy to drive awareness, lead generation, and customer acquisition with clear performance targets
• Manage customer acquisition across paid, organic, lifecycle, and partnership channels, optimizing for efficiency and cost-per-acquisition
• Develop effective messaging that differentiates HouseAccount and resonates with homeowners
• Design and implement automated email/SMS campaigns to drive service bundling, educate homeowners, and increase retention
• Improve SEO and organic traffic for homeownership services, focusing on quality lead generation
• Develop acquisition partnerships with home insurance providers, real estate platforms, and industry leaders
• Use relevant tools to improve personalization, targeting, and customer engagement
• Run A/B tests to improve performance and maximize retention at key funnel stages
• Analyze marketing performance using Google Analytics, Heap, and other analytics tools
• Collaborate with product, engineering, and leadership teams to improve touchpoints throughout the customer experience
• Stay informed of industry trends and apply best practices to consistently improve performance

• 5-7 years of growth marketing experience with proven success in performance marketing
• Experience in user acquisition, lifecycle marketing, and funnel optimization
• Strong analytical skills in A/B testing, segmentation, and marketing analytics
• Knowledge of email/SMS automation tools and organic growth strategies
• Comfortable managing agency relationships while owning in-house growth efforts
• Experience with AI tools for marketing optimization and personalization
• Experience managing paid media, partnerships, and digital campaigns with focus on ROI
• Adaptable to changing priorities and comfortable taking ownership of key initiatives
• Ability to manage cross-functional projects and align growth initiatives with business goals