The Role
Own Audicus’s B2C growth marketing function across paid search, display, paid social, and affiliate channels. Manage budgets, optimize acquisition and CAC, lead CRO and A/B testing programs, oversee partners and vendors, develop reporting dashboards, diversify channels, and collaborate cross-functionally on landing pages, lead capture, SEO, and partner programs.
Summary Generated by Built In
THE ROLE
We are looking for a Senior Growth Marketing Manager to oversee the performance and growth marketing function at Audicus. This role is accountable for the full acquisition funnel - from the paid media that drives qualified traffic, through the landing page and lead capture experience that converts it. You will own channel strategy and budget allocation across paid search, display, paid social, and affiliate, and you will build the conversion rate optimization program that makes every dollar of that spend work harder. This is a hands-on role for someone who wants to set strategy and then go build it.
RESPONSIBILITIES
- Own the performance and growth marketing function end to end - paid search, display, paid social, and affiliate - with full accountability for lead volume, CAC, and revenue contribution across our B2C business.
- Own and allocate the paid media budget across channels, continuously shifting spend toward the highest-return opportunities and building the case for incremental investment.
- Run the conversion rate optimization program: define the testing roadmap, prioritize hypotheses, and execute A/B and multivariate tests across landing pages, forms, and the lead capture funnel to lift conversion and reduce CAC.
- Manage affiliate partners and marketing vendors end to end: sourcing, negotiation, onboarding, performance management, and ongoing accountability to agreed KPIs.
- Lead channel diversification - identify, test, and scale new acquisition channels and audiences to reduce concentration risk in any single campaign or platform.
- Own growth reporting and dashboards, translating performance into clear, prioritized recommendations for marketing leadership and the executive team.
- Partner with Lifecycle, Brand, Product, and Sales so that paid traffic, landing pages, and lead handoff operate as one system rather than a set of disconnected channels.
- Provide support to our B2B2C partnerships, primarily landing page and lead capture optimization for existing partner programs.
- Ensure paid and organic strategies reinforce rather than compete with each other, partnering on SEO and AEO/GEO visibility efforts.
WHAT WE ARE LOOKING FOR
The ideal candidate has a proven track record of scaling paid acquisition and improving conversion efficiency for B2C businesses. Creative problem-solvers who think strategically and analytically about sustainable growth, yet want to get tactical and build, will particularly enjoy this role. Beyond that, we are looking for the following qualifications:
- 5+ years running paid search and social at scale, with direct hands-on ownership of budget, channel strategy, and creative testing. Affiliate program management is a strong plus.
- Demonstrated success running CRO and A/B testing programs that measurably improved lead capture and lowered CAC - with specific results you can speak to.
- SEO experience is a plus, particularly growth initiatives across keyword and content that supports paid performance.
- Advanced analytical skills - comfortable building and maintaining dashboards, working fluently across Google Ads, GA4 and other platforms, and defending a recommendation with data.
- Experience managing external vendors and partners against clear performance expectations.
- A test-and-learn mindset, with the discipline to document, review, and scale what works.
- Strong project management and prioritization skills in a resource-constrained environment.
- Proven ability to lead cross-functionally and influence without formal authority.
- Demonstrated results, or testing experience, with AI systems to increase your bandwidth and results
- Mindset of continuous improvement and learning
COMPENSATION: $145-155K/year
Location: Hybrid in New York City (2 days/week in our NYC office, 3 days/week remote)
BENEFITS: Medical, Dental, Vision Insurance, Paid Family Leave, Flexible PTO, Continuing Education Stipend, Commuter Benefits
FLSA Status:
Exempt – This position is not eligible for overtime pay and is expected to fulfill the responsibilities of the role regardless of hours worked.
We are focused on building a diverse and inclusive workforce. If you're excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.
(Notice: Audicus participates in E-Verify to determine work authorization once an applicant has accepted their offer)
Skills Required
- 5+ years running paid search and paid social at scale with hands-on ownership of budgets, channel strategy, and creative testing
- Demonstrated success running CRO and A/B testing programs that improved lead capture and lowered CAC
- Advanced analytical skills, including dashboard development and fluency with Google Ads, GA4, and other platforms
- Experience managing external vendors and partners against performance expectations
- Strong project management and prioritization skills
- Ability to lead cross-functionally and influence without formal authority
- Demonstrated results or testing experience with AI systems
- Test-and-learn mindset with discipline to document, review, and scale results
- Affiliate program management experience
- SEO experience, particularly keyword and content growth initiatives supporting paid performance
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The Company
What We Do
Audicus is a consumer health company that believes everyone deserves to hear and live a more connected and empowered life. This vision translates into a rapidly growing health tech company that offers hearing test applications and advanced hearing aids directly online - and at a fraction of the cost. Since its inception, Audicus has saved consumers over $40 million in healthcare costs and has transformed thousands of lives. If you're a switched-on, idealistic and driven team player, apply to join our team - and help building a more connected world!
