(Senior) Growth Marketing Manager (all genders)

Posted 4 Days Ago
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Hamburg, DEU
In-Office
Senior level
Retail • Software
The Role
Own organic growth across Meta, TikTok, LinkedIn, and emerging channels. Build a video-first content engine, develop speaker-led content, write scripts, appear on camera, and create campaigns that drive sign-ups. Partner with paid marketing to scale winning creatives, test referrals, webinars, partnerships, and free-credit campaigns, support product events, and optimize performance through continuous experimentation.
Summary Generated by Built In
Company Description

SCAYLE is one of the fastest-growing enterprise commerce platforms in the world and empowers global B2C brands like Levi’s®, Harrods, Manchester United, Deichmann, Fielmann, and Netto to create outstanding customer experiences. Its modular and extensible backend reflects real enterprise retail needs and makes complex commerce operations more efficient, flexible, and scalable. We are now building an AI native Photostudio SaaS product — a high-priority venture with direct exposure to the leadership and founding team.

SCAYLE STUDIOS is our AI content platform for fashion visuals. Instead of physical studio productions, it digitally maps the complete logic of a fashion shoot: upload products, curate styles, cast models, set the scene, generate assets. From on-model and ghost mannequin to lifestyle and campaign imagery. What used to take weeks is now created in minutes. The platform is used by ABOUT YOU as well as enterprise brands and D2C labels across Europe.

Job Description

  • Own organic growth across Meta, TikTok, LinkedIn, and emerging channels
  • Build a high-volume, video-first content engine that brings SCAYLE STUDIOS and its capabilities to life (e.g. via recurring formats such as content snacks on social, or product demos after sign up) 
  • Grow and engage our audience through platform-native content
  • Own our LinkedIn speaker-head program, from positioning and ghostwriting to content planning and enablement
  • Ideate and write scripts and confidently appear in front of the camera yourself
  • Develop creative campaign ideas, hooks, and angles that generate attention and sign-ups
  • Brief integrated and programmatic campaigns
  • Partner closely with Paid Performance Marketing to turn organic insights and winning creatives into scalable acquisition campaigns
  • Test new GTM plays, including referrals, webinars, masterclasses, partnerships, and free-credit campaigns
  • Support events and activations that help prospects experience the product live
  • Track performance, identify winning formats, and continuously test, learn, and iterate

Qualifications

  • Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field from a top tier university 
  • 3–5 years of experience in growth, content, social media, campaign, or general marketing
  • A strong creative instinct and an excellent feel for fashion content, culture, and emerging formats
  • Hands-on experience growing brands or products organically on Meta, TikTok, and LinkedIn
  • Strong writing, storytelling, and video skills
  • Confidence in front of the camera and the ability to turn complex product capabilities into engaging content
  • Experience developing campaigns from the initial idea through execution and distribution
  • A strong understanding of how organic content and paid acquisition work together
  • A builder mindset: you move fast, create frequently, and learn from real audience feedback
  • Experience with AI tools and an interest in fashion, e-commerce, content production, or creative technology
  • Fluent in German and English

Additional Information

Your perks at a glance: Visit our benefits page.

Simply apply online via our career page - we will get back to you as soon as possible!
(Please note that benefits may vary depending on the location)

A Place Where You Can Be You
We take it as our responsibility to create an environment where everyone feels welcome, exactly as they are.
Different backgrounds and perspectives make us stronger and shape our culture in ways that matter.
What we stand for internally, we stand for as a brand: acceptance, inclusion, and fairness.

Skills Required

  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field
  • 3-5 years of experience in growth, content, social media, campaign, or general marketing
  • Experience growing brands or products organically on Meta, TikTok, and LinkedIn
  • Strong writing, storytelling, and video skills
  • Confidence in front of the camera and ability to explain complex product capabilities through engaging content
  • Experience developing campaigns from ideation through execution and distribution
  • Understanding of the relationship between organic content and paid acquisition
  • Experience with AI tools
  • Fluent in German and English
  • Strong creative instinct and understanding of fashion content, culture, and emerging formats
  • Interest in fashion, e-commerce, content production, or creative technology
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The Company
HQ: Hamburg
196 Employees
Year Founded: 2018

What We Do

SCAYLE enables brands and retailers to realize their D2C ambition. Easy. Fast. And limitless. With headless commerce technology, international operations, and data-driven marketing. Our commerce engine is proven by the success of ABOUT YOU and allows brands to scale infinitely – empowering them to become market leaders in their industry.

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