Purpose of Position
- CASETiFY is seeking a creative and results-oriented Senior Growth Marketing Associate who is passionate about driving growth and engagement. As a successful candidate, you will be a highly motivated self-starter, thrive in a dynamic environment, and possess a keen eye for detail.
- In this position, you will scale existing channels, while optimizing our key performance metrics. You have an analytical, data-driven mindset and hands-on experience managing ad platforms from high-level strategy to day-to-day operations.
Job Description
- Optimize paid campaigns across various channels with a strong focus on maximizing ROAS and ROI (Meta Ads, Google Ads, Twitter Ads, TikTok Ads).
- Execute day-to-day ad operations, including campaign setup, launch, monitoring, and troubleshooting.
- Ensure accurate tracking and attribution through proper implementation of pixels and tracking parameters.
- Monitor and manage weekly, monthly, and quarterly channel KPIs, using data to inform budget and resource allocation decisions.
- Partner with marketing, product, and other teams to execute impactful growth initiatives.
- Develop precise customer segments and profiles to create highly targeted and effective campaigns.
- Analyze user data to uncover trends and provide actionable insights that drive growth.
- Conduct thorough market research to assess competitor strategies and identify new product opportunities.
- Implement and analyze A/B tests to continuously optimize campaigns and identify new growth opportunities.
- Manage ad-hoc tasks and generate detailed reports as directed by senior management.
- Create engaging social media content strategies to boost brand presence and audience engagement. Collaborate with teams to produce compelling multimedia content that aligns with marketing goals.
Requirement
- Bachelor's Degree or above in Business, Marketing, or a related discipline.
- 3+ year of experience in digital marketing, preferably in DTC, e-commerce environments or the travel industry.
- Experience with Meta, Google Analytics and SQL is a plus.
- Strong command of Microsoft Office and Google Workspace.
- Strong communication skills, with the ability to articulate market insights clearly.
- Passionate about technology, fashion, and lifestyle brands and eager to be part of a growing start-up team.
- Ability to work under pressure, and adapt to the fast-paced environment.
Skills Required
- Bachelor's Degree or above in Business, Marketing, or a related discipline.
- 3+ years of experience in digital marketing, preferably in DTC, e-commerce environments or the travel industry.
- Hands-on experience managing ad platforms (Meta Ads, Google Ads, Twitter Ads, TikTok Ads).
- Experience with Google Analytics.
- Experience with SQL.
- Strong command of Microsoft Office and Google Workspace.
- Strong communication skills, with the ability to articulate market insights clearly.
- Ability to work under pressure, and adapt to the fast-paced environment.
- Passionate about technology, fashion, and lifestyle brands and eager to be part of a growing start-up team.
CASETiFY Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CASETiFY and has not been reviewed or approved by CASETiFY.
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Strong & Reliable Incentives — Salary and benefits can be competitive on specific teams, particularly where KPIs are met. Performance-linked rewards appear to lift perceived value in those areas.
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Leave & Time Off Breadth — Paid sick days in the U.S. and maternity/sick leave in Hong Kong are part of the package. These provide baseline time-off support across markets.
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Wellbeing & Lifestyle Benefits — Employee discounts, stocked snacks/drinks, and a lively office environment are available in several locations. Occasional wellness or sporting perks further enhance day-to-day experience.
CASETiFY Insights
What We Do
Nine years ago, CASETiFY saw a category that had been long ignored. Today, CASETiFY is the fastest growing global tech accessories brand, reaching 1 in 7 millenials. CASETiFY believes everyone has a well of untapped creative potential, waiting for the perfect canvas to explore. CASETiFY has become the publisher and platform for creativity and self-expression to connect individuals. We just happen to make quality cases. CASETiFY's mission is to empower self-expression in the spirit of originality. Key collaborations include Pharrell, Sarah Jessica Parker, Saint Laurent, Thom Browne, Clare V., and many more. Additionally, CASETiFY has partnered with key retail partners including Nordstrom, Anthropologie, Amazon, AT&T, The Iconic, Colette, Lane Crawford, and more. For more info on CASETiFY, visit our Website, Facebook and Instagram.
