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Wilbur Labs is a startup studio.
The Role
The Senior Growth Marketer will drive and optimize user acquisition strategies across various digital channels, focusing on performance marketing and app downloads.
Summary Generated by Built In
About VacationRenter
VacationRenter is the fastest growing vacation rental search engine. We love traveling, but not how time-consuming and complex it can be to find the right place to stay. So we reimagined a better way. We eliminated the need to search across several sites and scroll through pages of irrelevant results just to find the perfect home away from home.
We aggregate accommodations from the top travel sites, giving travelers all the best options in one place.
VacationRenter was born inside the startup studio Wilbur Labs. VacationRenter uses automation and AI to help travelers find the perfect stay. Be sure to check out our rebranded site, Vogo.com. Vogo is the same company travelers have come to love but under a new name.
About This Role
VacationRenter is seeking a Growth Marketer to help shape the growth trajectory of VacationRenter’s digital user acquisition efforts. This is a high-impact position where you'll own strategy, execution, and optimization across a wide range of digital marketing channels. Your primary mission: drive high-quality traffic and ultimately convert users into loyal travelers.
You’ll lead initiatives to identify new digital channels to test as well as lead optimization and expansion of existing non-SEM performance marketing channels. In the near future, you will also drive mobile app downloads and activations via channels such as Apple Search Ads, Google App Campaigns, and Meta. You’ll partner closely with product, analytics, and engineering teams to build scalable acquisition funnels, optimize conversion events, and ensure full-funnel tracking and attribution.
The ideal candidate is someone who thrives in fast-paced start up environments, loves experimentation, and can think both strategically and tactically. You should bring a strong analytical mindset, creative testing instincts, and a passion for building performance marketing programs that move the needle. This role is ideal for a self-starter who’s excited to take ownership, test aggressively, and help shape how millions of users find and book their next vacation.
This role will report directly to the Head of Growth. This is a full-time hybrid position, based in Dallas.
Role & Responsibilities:
- Own and scale user acquisition campaigns across multiple digital channels (programmatic, OTT/CTV, Meta, Influencer, Affiliate, etc.)
- Develop and manage growth strategies for marketing channels and eventually app
- Build and execute a performance media strategy
- Identify and test new opportunities to diversify channel mix and expand marketing initiatives internationally
- Partner with product and engineering to optimize onboarding flows, deep linking, and conversion tracking
- Lead experimentation across creatives, bidding strategies, audiences, and channels
- Collaborate with the Analytics team to analyze cohorts, onsite funnels and develop KPI dashboards
- Monitor and report on campaign performance, uncover insights, and iterate quickly
Minimum Qualifications:
- 5–7+ years of experience in growth or performance marketing
- Proven track record of scaling paid campaigns efficiently across multiple channels
- Experience working with mobile app products, ideally in travel, marketplaces, or e-commerce
- Strong analytical mindset with comfort in A/B testing and data analysis
- Excellent communication skills and ability to work cross-functionally
- Experience with emerging technologies, including AI to automate workflows and increase efficiency
- Startup or high-growth company experience is a plus
Preferred Qualifications & Prior Experience:
- Prior startup experience working at an early-stage company
- Background in the travel industry
- Demonstrated experience creating and optimizing successful marketing campaigns
- Prior experience working on search experience or marketplace products
- Experience with marketing attribution modeling
- Complex advertising account management experience
- Deep understanding of mobile measurement platforms (e.g., Adjust, Appsflyer) and analytics tools (e.g., Looker, GA4, Mixpanel)
- Experience leveraging AI tools to generate marketing content (static image and short-form video)
- Prior experience working with multiple brands
Benefits & Perks:
- Competitive salary + equity
- Top-tier laptop provided100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans
- 401(k) with company match
- Unlimited, guilt-free vacation days
- Annual wellness stipend (gym + other wellness activities)
- Monthly house cleaning stipend
- Annual travel allowance
- Monthly cell phone & internet usage stipend
- Charity donation company match
- Employee referral bonus
- Team offsites/activities
Top Skills
Adjust
AI
Apple Search Ads
Appsflyer
Ga4
Google App Campaigns
Looker
Meta
Mixpanel
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The Company
What We Do
The studio identifies big customer pain points and builds businesses to solve these problems. After an idea is validated in the lab, the studio brings in industry leaders with domain expertise to manage the company. Wilbur Labs continues to provide funding, shared resources, and operational support to ensure management is focused on solving problems that matter. Wilbur Labs was founded in 2016 by Phil Santoro and David Kolodny.
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