The Role
Lead global Web3 ecosystem growth across X Layer and OKX Wallet. Research blockchain opportunities, develop partnerships, plan and execute campaigns, analyze on-chain and product data, and optimize user acquisition, conversion, retention, and sustained ecosystem usage. Collaborate with product, engineering, design, marketing, data, and regional teams across markets.
Summary Generated by Built In
Who We Are What You’ll Be Doing What We Look For In You
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About the TeamYou will join our global Web3 growth and ecosystem team and support the global growth and ecosystem development of broader Web3 initiatives.
This is a global role working closely with cross-functional teams across multiple markets and regions to identify opportunities.
Responsibilities will be carried out in accordance with applicable laws, regulations, and company policies.
Role OverviewThis is a global Web3 growth and ecosystem role, based in Hong Kong and operating across markets. We are looking for a globally minded operations professional who is deeply involved in the on-chain ecosystem, understands diverse on-chain user communities, and can independently plan and execute campaigns across regions.
You will work around X Layer and OKX Wallet to connect ecosystem projects, communities, and users worldwide; bring high-quality applications to real users; and turn campaign participation into sustained on-chain usage and ecosystem growth.
This focuses respectively on public blockchain ecosystem partnerships and operations and global Wallet user growth and campaign operations. Both require strong ecosystem knowledge, cross-market user insight, and end-to-end campaign execution capabilities.
- Ecosystem Research and Opportunity Identification: Continuously track leading public blockchains and sectors such as DeFi, on-chain trading, and consumer applications across global markets. Identify projects with product value, an established user base, and growth potential, and develop actionable partnership and operational plans.
- Ecosystem Partnerships and Development: Build and maintain relationships with project teams, communities, and ecosystem partners across regions. Drive globally scalable co-marketing campaigns, application promotion, and user education, while continuously tracking post-launch activity and growth.
- Global User Insights and Operations: Engage deeply with on-chain user communities across markets to understand the motivations, decision-making habits, and barriers faced by different user segments. Establish user segmentation and feedback mechanisms, and optimise the conversion journey from first-time experience to ongoing usage.
- Campaign Planning and Execution: Independently lead global and regional ecosystem co-marketing campaigns, on-chain quests, trading campaigns, community incentive programs, AMAs, and online/offline events. Own target-setting, campaign mechanics, budget planning, resource coordination, launch execution, and post-campaign analysis.
- Growth and Data Analysis: Define metrics around qualified new users, first on-chain interactions, activity, retention, and partner-project growth. Evaluate performance using on-chain and product data, and continuously optimize participation requirements, incentive mechanisms, and operational investment.
- Cross-Functional Collaboration: Partner with global Product, Engineering, Design, Marketing, Data, and regional teams to turn user feedback into product and operational improvements, ensuring a seamless connection between campaigns and the product experience.
- Experience in Web3 ecosystem operations, user growth, community operations, or campaign operations. Able to provide complete case studies of projects personally led, with verifiable results.
- Long-term, hands-on participation in the on-chain ecosystem. Proficient in using wallets, DEXs, cross-chain bridges, and mainstream DApps; understands core concepts such as token approvals, gas fees, slippage, and liquidity; and can independently conduct product-experience and user-journey analysis.
- Familiarity with on-chain users and their communities. Understands behavioral differences among trading-focused, DeFi-focused, and task-driven users, and can distinguish short-term, incentive-driven participation from needs that support sustained usage.
- Understanding of public blockchain ecosystem-building dynamics, including project onboarding, application distribution, user acquisition, liquidity, and communities. Able to design partnership proposals that create value for both project teams and users.
- Proven experience independently planning and executing campaigns. Able to clearly articulate campaign objectives, target audience, mechanics, budget, execution process, and final outcomes, and propose improvements based on post-campaign reviews.
- Strong data mindset, with the ability to analyze operational conversion funnels, user retention, and campaign costs. Accountable for genuine user growth and business outcomes.
- Strong communication, project-management, and execution skills; able to drive projects in a fast-paced, globally distributed, cross-functional environment. Professional English communication and copywriting skills are required to work effectively with international projects, communities, and internal stakeholders. Additional language capabilities and experience operating across multiple markets are advantageous.
Preferred Global Experience
- Deep involvement in on-chain ecosystems such as RWA and Meme, with an understanding of user personas, community culture, asset issuance, and trading mechanics across different sectors. Relevant project operations or growth experience is preferred.
- Ongoing attention to and hands-on experience with emerging protocols such as Tapeout. Able to analyze product mechanics, user participation journeys, and growth opportunities, and translate these into concrete partnership or campaign proposals.
- Experience in Meme community operations, trend-based campaign planning, or on-chain trading campaigns. Able to manage communication timing and drive community participation and user conversion.
- Experience in user education, ecosystem partnerships, or campaign planning for RWA projects. Able to translate complex product mechanisms into clear, easy-to-understand content and participation flows.
- An active global network of on-chain users, project teams, trading communities, or content creators, with the ability to independently drive cross-market partnerships and produce verifiable growth results.
- Demonstrated success in converting early momentum around emerging sectors or protocols into Wallet usage, on-chain interactions, and sustained retention.
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
Disclaimer: Please note that Hong Kong is a group-level service hub, and OKX does not carry on a business of operating a virtual asset trading platform in Hong Kong.
Notice:
All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
Skills Required
- Experience in Web3 ecosystem operations, user growth, community operations, or campaign operations, with personally led projects and verifiable results.
- Hands-on participation in on-chain ecosystems and proficiency with wallets, DEXs, cross-chain bridges, and mainstream DApps.
- Understanding of token approvals, gas fees, slippage, liquidity, and on-chain user journeys.
- Familiarity with on-chain user communities and behavioral differences among trading, DeFi, and task-driven users.
- Understanding of public blockchain ecosystem building, including project onboarding, application distribution, user acquisition, liquidity, and community development.
- Proven ability to independently plan and execute campaigns, including objectives, audience, mechanics, budgets, execution, and outcome analysis.
- Strong data analysis skills covering conversion funnels, user retention, campaign costs, and growth outcomes.
- Strong communication, project management, and execution skills in globally distributed, cross-functional environments.
- Professional English communication and copywriting skills.
- Experience with RWA and Meme ecosystems, user personas, community culture, asset issuance, and trading mechanics.
- Experience with emerging protocols such as Tapeout and translating product mechanics into partnership or campaign proposals.
- Experience in Meme community operations, trend-based campaigns, or on-chain trading campaigns.
- Experience in user education, ecosystem partnerships, or campaign planning for RWA projects.
- Active global network of on-chain users, project teams, trading communities, or content creators.
- Demonstrated success converting emerging-sector momentum into Wallet usage, on-chain interactions, and sustained retention.
- Additional language capabilities and experience operating across multiple markets.
OKX Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about OKX and has not been reviewed or approved by OKX.
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Fair & Transparent Compensation — Pay is considered competitive or above market, especially in engineering, product, and legal roles across major hubs. This positioning is consistently cited as a major attraction for candidates.
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Healthcare Strength — Role descriptions indicate comprehensive medical, dental, vision, life, and disability coverage, with employer-paid premiums in some cases. Health coverage is highlighted alongside core benefits like PTO and parental leave.
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Wellbeing & Lifestyle Benefits — Allowances for education and fitness, meal perks and snacks, team-building budgets, and structured learning programs are described across locations. These extras enhance the total rewards package beyond base pay.
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The Company
What We Do
Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.
