Utiva

Senior Growth Manager (B2C)

Posted 6 Hours Ago

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Lagos, Lagos Island, Lagos, NGA

In-Office

Senior level

Artificial Intelligence • Edtech • HR Tech • Information Technology

The Role

Lead B2C growth for an EdTech platform by developing acquisition, activation, retention, and referral strategies. Run paid campaigns, funnel optimization, A/B tests, and analytics to improve conversion and course completion. Collaborate with product, marketing, and content teams to scale high-performing channels and report key growth metrics.

Summary Generated by Built In

We are seeking a highly experienced Senior Growth Manager (B2C) to drive learner acquisition, engagement, retention, and revenue growth for our EdTech platform. The ideal candidate will lead data-driven growth strategies that attract learners, improve course completion rates, and scale our consumer education products.

Key Responsibilities

Develop and execute B2C and B2B growth strategies for learner acquisition and engagement

Drive end-to-end user lifecycle growth (acquisition, activation, retention, referral)

Design and optimize digital marketing campaigns across multiple channels

Analyze learner behavior and data to improve conversion and course completion rates

Lead growth experiments, A/B testing, and funnel optimization initiatives

Collaborate with product, marketing, and content teams to improve learner experience

Identify and scale high-performing acquisition channels for EdTech users

Track, analyze, and report key growth and learning performance metrics

Requirements

5 years experience in B2C growth, digital marketing, or performance marketing (EdTech experience is a plus)
Strong understanding of customer acquisition and retention in digital learning platforms
Experience managing paid campaigns (Meta, Google Ads, etc.)
Strong analytical skills with ability to interpret data and optimize funnels
Familiarity with CRM and marketing analytics tools
Strong communication, leadership, and execution skills
Proven ability to scale user growth for digital or education products

Nice to Have

Experience in EdTech, SaaS, or marketplace platforms
Knowledge of product-led growth (PLG) strategies
Experience improving learner engagement or course completion rates
Experience leading small growth or marketing teams

Skills Required

5 years experience in B2C growth, digital marketing, or performance marketing
Strong understanding of customer acquisition and retention in digital learning platforms
Experience managing paid campaigns (Meta, Google Ads, etc.)
Strong analytical skills with ability to interpret data and optimize funnels
Familiarity with CRM and marketing analytics tools
Strong communication, leadership, and execution skills
Proven ability to scale user growth for digital or education products
EdTech experience
Experience in SaaS or marketplace platforms
Knowledge of product-led growth (PLG) strategies
Experience improving learner engagement or course completion rates
Experience leading small growth or marketing teams

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The Company

375 Employees

Year Founded: 2018

What We Do

Utiva, also known as The Tech Talent Company™, is an end-to-end AI-powered platform that helps companies discover, hire, and manage top technology talent from emerging markets. The company integrates professional digital skill training, hiring, and compliant global payroll across 19 countries, enabling professionals with no prior technical knowledge to gain high-demand skills and connecting them with global employers.