Who are we?
We are a team that brought you Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner, dedicated to providing cybersecurity, privacy, and identity protection to over 500 million users in 150 countries. At Gen, we offer flexible working options, generous time off, and competitive benefits in a diverse and inclusive environment where every team member is valued and celebrated. If you are smart, fearless, and dedicated, join us to power Digital Freedom and help consumers take control of their digital lives.
How do we work?
This is a hybrid role expecting 3 days in the office per week. Our award-winning Prague office just underwent major renovation creating a collaborative space offering daily on-site snacks, gym, cinema, library, terrace, chill-zones, bike storage, and parking.
About the Role
Join us at the crossroads of marketing performance, lifecycle retention and growth, user experience, and brand storytelling. As a Senior Growth Designer, you’ll drive the experiments and design solutions that boost acquisition, engagement, upsell, and cross-sell across multiple channels. You’ll pair sharp creative instincts with data-driven iteration to turn ideas into measurable business impact. You’ll foster a positive, collaborative team culture by showing openness, respect, and willingness to support others. We value professionalism, adaptability, and resilience (especially when things get challenging), bringing strong communication skills and a team-first mindset to everything you do. We work hard and smart, focusing on impact, efficiency, and thoughtful problem-solving – all while making sure to have fun and share a few laughs along the way
About the Team
You’ll be joining the Customer Success Management Design (CSMD) Team, part of the Marketing, Brand, and Communications organization. We’re a fun, diverse, and collaborative group working at the intersection of marketing and product, partnering closely with both to craft seamless, user-focused experiences. Our work spans across email communications and in-product messaging, ensuring users receive the right message, in the right place, at the right time. We’re an impact-driven team that thrives on aligning strategic goals with thoughtful, data-informed design solutions that deliver real value to both users and the business.
Objectives
Drive business through design – Create high-impact, conversion-focused design solutions by combining marketing best practices, compelling storytelling, and user-centered design principles. Ensure every design decision enhances the overall user experience while aligning with business goals and maximizing performance.
Conceptualize & own projects – Take full ownership of projects by driving them through all creative stages, including ideation, planning, design, execution, and QA. Collaborate cross-functionally to define goals, develop creative and practical solutions, manage timelines, and ensure deliverables meet quality standards and business objectives.
Optimize for performance – Design multiple variants for A/B/C testing to evaluate effectiveness. Analyze performance metrics such as open rates, click-through rates (CTR), and conversion rates (CVR), and rapidly iterate based on data insights to continuously improve results.
Align principles – Bring brand management best practices to deliver consistent, high-impact brand expression that enhance recognition, and support business objectives across multiple products and channels.
Foster Cross-Functional Partnerships – Collaborate closely with Content Designers, Product, Brand, Legal, and Customer Success teams to align objectives and ensure seamless execution against shared goals and timelines.
Fuel strategy with insight – Turn behavioral data, user research, and competitive intel into actionable growth frameworks and informed strategic deliverables
Bridge growth insight with customer impact – Use growth knowledge and UX understanding to shape customer experiences that are timely, relevant, and effectively accelerate business growth.
Adopt and leverage AI tools – Champion early adoption of AI technologies to enhance team workflows, improve creative processes, elevate overall efficiency, and continually exploring new tools to evolve how work gets done.
Core Competencies
5+ years of experience in growth design, crafting high-conversion marketing experiences that blends UX principles, storytelling, and sales strategies to drive engagement and growth across channels – or equivalent experience in a similar field
Extensive knowledge of lifecycle flows (onboarding, engagement, upsell, win-back, etc) and the metrics behind them, as well as deep understanding of information hierarchy
Proficiency in Figma
Creative campaign thinker with the ability to manage multiple projects and tailor advertising and experimentation strategies across customer communication channels
Experienced in consumer psychology and performance levers that nudge behavior
Comfortable presenting ideas and defending decisions with clarity and data
Open-mindedness and a willingness to receive and incorporate feedback into work
Skilled collaborator who thrives in rapid, agile environment
A positive attitude, with an emphasis on maintaining a fun, collaborative team environment
Demonstrated curiosity and adaptability, with a willingness to embrace new tools, workflows, and evolving business priorities in a dynamic environment
Proficiency working within established design systems: confident in maintaining consistency while thoughtfully challenging and contributing to their evolution
Benefits:
Annual bonus scheme.
Unlimited PTO (paid time off), flexible working hours & home office.
The chance to join a major global tech company listed on the S&P 500.
Opportunity to learn and work with the best in the Digital Security industry.
Cafeteria points are provided by Benefit Plus (meal plan, pension insurance, travel, free time activities, multisport card, and much more).
Tuition reimbursement for job-related courses.
Learning & Development plan.
Sustainable home improvement bonus.
Mac/Windows laptop and mobile phone
Ready to design the experiences that move customers — and the business? Let’s talk!
Send us your resume & portfolio — and if you want to go the extra mile, include a cover letter (yes, we do read them!)
Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.
We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.
Top Skills
What We Do
Gen (NASDAQ: GEN) is a global company dedicated to powering Digital Freedom through its trusted Cyber Safety brands, Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner. There’s a new generation, and it’s not Gen X, Y, or Z. It’s Gen D: Generation Digital. Our family of consumer brands is rooted in providing safety for the first digital generations. Now, Gen empowers people to live their digital lives safely, privately, and confidently today and for generations to come. We bring award-winning products and services in cybersecurity, online privacy and identity protection to more than 500 million users in more than 150 countries. Learn more at GenDigital.com
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