The Role
Creates and manages high-quality graphic, motion, video, web, social, paid media, and print assets for B2B and B2C audiences. Develops visual concepts, maintains brand standards, supports performance marketing and lead acquisition, manages projects from ideation through delivery, and collaborates with creative, marketing, and cross-functional teams. The role also applies AI tools, manages digital assets, and provides brand guidance in a fully remote environment.
Summary Generated by Built In
Position Summary
Penn Foster Group is seeking an experienced senior graphic designer with strong design fundamentals knowledge, and innovation, to deliver creative strategy that support ROI. The ideal candidate is self-motivated, collaborative, and technically strong in applying design thinking to develop best-in-class creative solutions with a high degree of production accuracy across digital, print and web-based platforms. This role partnering closely with cross-functional to delivery creative content for internal and external B2B and B2C audiences. As an individual contributor, you will be creating compelling visual assets for social, paid media, web and interactive platforms. As a fully remote team member, you will demonstrate your visual storytelling and advanced design experience to communicate key messages, drive engagement, acquisition, and support marketing investments across channels.
Essential Functions
- Conceptualize and execute creative designs across digital, paid and social media, web, and other web-based interactive platforms.
- Develop original visual concepts in collaboration with a Creative Director, Motion Designer and Videographers, and work independently, ensuring solutions align with brand standards and strategic objectives.
- Create engaging, performance-focused designs that support marketing lead capture and acquisition efforts. Effective in executing adaptive and scalable content for repeat success across campaigns and channels.
- Own your projects from ideation through execution, proofing, revisions, and final delivery, consistently meeting deadlines and producing high-quality work.
- Partner with project managers to support project timelines, workflows, and deliverables using an online project management tool such as Workfront, Wrike, or similar.
- Build relationships with cross-functional stakeholders and team leads, participating in creative strategy sessions, presenting creative concepts and rationale that support brand strategies and integrated campaigns.
- Collaborate with extended creatives, motion designers and videographer, copywriters to ideate, sharing files, processing edits, and refining creative concepts to final delivery state.
- Apply and uphold brand identity guidelines across all creative touchpoints. Provide ongoing brand guidance to other teams as required.
- Evolve the brand with advanced design psychology and audience insights to create digital designs, motion and video assets.
- Execute technically sound templates and motion production-ready graphics that scale across a variety of digital platforms and event applications.
- Govern and manage asset structure on the art serve, adding meta data to and keywords and final archiving functions.
- Work closely with the creative, brand, paid and social media teams to understand audience segments and performance data, translating insights into full funnel visual concepts that support performance marketing initiatives.
- Stay current with design, social media, video and motion graphics trends.
- Share knowledge of AI tools and apply best practices to improve creative quality, efficiency, and speed to market.
Knowledge, Skills, and Abilities
Required Qualifications:
- An accredited degree in Graphic Design, Visual Communications, Fine Arts, or a related field; or 8+ years of professional design experience supported by a strong portfolio demonstrating skill requirements.
- Professional experience in graphic design, and creating for motion and video.
- Advanced proficiency in design, photography, and creative software, including Canva and Adobe Creative Cloud applications such as Photoshop, Illustrator, InDesign, Adobe Express, Bridge and Lightroom. Ability to design in Microsoft Office suite such as Powerpoint and Word on a macintosh platform.
- Intermediate proficiency in motion graphics software, including Canva, Adobe Express, After Effects and similar tools.
- A strong portfolio demonstrating exceptional design concepts, strong typography, short form motion and video creative work across social media, paid media, digital, web, and performance marketing.
- Excellent communication and collaboration skills, with the ability to work effectively with diverse teams in a fast-paced environment.
- Strong organizational and project management skills, with the ability to manage multiple priorities and meet competing deadlines.
- A team-oriented, adaptable mindset with a willingness to contribute across graphic design, video, and motion graphics projects as needed.
- Demonstrate understanding of AI in the creative process, using AI tools daily to explore concepts, generate iterations, and support final production.
- Experience with tools such as Google Flow, Gemini, Claude, ElevenLabs, ChatGPT, CapCut Pro, or similar platforms.
Preferred Qualifications:
- Advanced knowledge of design and user experience principles, image optimization applied to digital, event and motion graphics best practices.
- Fundamental video editing and production experience using After Effects and related motion graphic tools to create short form content.
Bonus:
- Prior experience building interactive spaces in web platforms like Foleon, Instapage or Ceros
- Figma or Adobe XD knowledge
- Agency experience
Working Conditions & Hiring Process
- U.S. Work Location Requirement: All employees must reside and perform work within the United States. International remote work arrangements are not supported for this role.
- Travel Expectations: This is a remote position, though occasional travel may be required for team meetings, company events, conferences, summits, and similar activities. Candidates must be willing and able to travel as needed.
- On-Camera Work Environment: Penn Foster Group operates in a highly collaborative, remote, on-camera culture. Employees are expected to be on camera during meetings unless extenuating circumstances apply.
- Recorded Video Interviews: Video interviews conducted during the hiring process will be recorded to support internal hiring consistency and process improvement.
- Background Checks: Employment with Penn Foster Group is contingent upon successfully completing applicable pre-employment screening requirements. These may include verification of employment history, education, and criminal background, where permitted by law.
- Identity Verification (Form I-9): As part of the onboarding process, all hires must complete employment eligibility verification in compliance with federal law. This includes remote Form I-9 verification, which may require an in-person identity verification step with an authorized representative.
About Us:
At Penn Foster Group, we are transforming online learning to help learners by uniting Penn Foster, CareerStep, Ashworth College, James Madison High School, the New York Institute of Photography, the New York Institute of Art and Design, and other education platforms. Together, we create an accelerated path to greater economic mobility through real-world skills and knowledge that enable them to achieve long-term success in the workplaces of the future. Our history dates back to 1890 when our founder, Thomas Foster, pioneered distance education by offering training by mail for coal miners to get the necessary skills for safer jobs. Today, with the partners who use our education and training programs, we continue that mission of providing accessible training and education for in-demand skills and are building a workforce that’s prepared for the future job market.
At Penn Foster Group, we are transforming online learning to help learners by uniting Penn Foster, CareerStep, Ashworth College, James Madison High School, the New York Institute of Photography, the New York Institute of Art and Design, and other education platforms. Together, we create an accelerated path to greater economic mobility through real-world skills and knowledge that enable them to achieve long-term success in the workplaces of the future. Our history dates back to 1890 when our founder, Thomas Foster, pioneered distance education by offering training by mail for coal miners to get the necessary skills for safer jobs. Today, with the partners who use our education and training programs, we continue that mission of providing accessible training and education for in-demand skills and are building a workforce that’s prepared for the future job market.
Equal Employment Opportunity:
We strive toward Diversity, Equity, and Inclusion at Penn Foster Group by intentionally building teams that are diverse – in identities, lived experiences, and ideas to create a culture where people feel connected to each other and have a sense of belonging. We value diversity, equity, and inclusion because it is the foundation that enables us to achieve what we set out to do as an organization – from maximizing the number of learners who can reach their goals while giving them the kinds of experiences we want them to have, to becoming the type of company we want to work in.
We strive toward Diversity, Equity, and Inclusion at Penn Foster Group by intentionally building teams that are diverse – in identities, lived experiences, and ideas to create a culture where people feel connected to each other and have a sense of belonging. We value diversity, equity, and inclusion because it is the foundation that enables us to achieve what we set out to do as an organization – from maximizing the number of learners who can reach their goals while giving them the kinds of experiences we want them to have, to becoming the type of company we want to work in.
What We Offer:
We offer a robust benefits package that includes medical, dental, vision, flexible spending, generous paid time off, sponsored volunteer opportunities, a 401K with a company match, plus free access to all of our online programs.
Skills Required
- Accredited degree in Graphic Design, Visual Communications, Fine Arts, or a related field, or 8+ years of professional design experience
- Professional experience in graphic design, including motion and video creation
- Advanced proficiency with Canva and Adobe Creative Cloud applications, including Photoshop, Illustrator, InDesign, Adobe Express, Bridge, and Lightroom
- Ability to design in Microsoft PowerPoint and Word on a Macintosh platform
- Intermediate proficiency with motion graphics software, including Canva, Adobe Express, and After Effects
- Strong portfolio demonstrating design concepts, typography, short-form motion and video, social media, paid media, digital, web, and performance marketing work
- Excellent communication and collaboration skills
- Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines
- Adaptable, team-oriented mindset and willingness to contribute to graphic design, video, and motion graphics projects
- Understanding of AI in the creative process and daily use of AI tools for concept development, iteration, and production
- Experience with Google Flow, Gemini, Claude, ElevenLabs, ChatGPT, CapCut Pro, or similar platforms
- Advanced knowledge of design and user experience principles, image optimization, and digital, event, and motion graphics best practices
- Fundamental video editing and production experience using After Effects and related motion graphics tools
- Experience building interactive spaces using Foleon, Instapage, Ceros, or similar web platforms
- Knowledge of Figma or Adobe XD
- Agency experience
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The Company
What We Do
Penn Foster Group is a portfolio of online education and training companies, including Penn Foster High School, Penn Foster Career School, Penn Foster College, CareerStep, Ashworth College, James Madison High School, and specialized learning platforms. It provides flexible, self-paced, accredited programs and career training designed to build real-world skills, support workforce development, and improve economic mobility. Its history traces to Thomas Foster’s distance-education initiative for coal miners in 1890.
