The Role
The Senior Graphic Designer is responsible for concepting and designing brand campaigns in partnership with other creatives across a wide range of disciplines: campaign development, editorial design, product design, brand identity development, motion graphics, experiential design and presentation design. You will work on projects as a sole graphic designer as well as leading small teams on projects that require more support.
As a curious, highly motivated & collaborative senior graphic designer you have a strong creative POV, an eye for both the big picture (and beyond) and the details. You don’t have a favorite medium because you like creating and problem-solving in them all, from print to digital, social to experiential. In addition to fully realized technical design skills, you have a refined design sensibility and are able to execute compelling, cutting-edge visual work for unique brands across all verticals.
This role based out of our Wpromote x Giant Spoon NYC headquarters Tuesday through Thursday each week, with remote flexibility on Mondays and Fridays.
You Will Be
- Responsible for delivering all graphic design components on assigned projects, including the conception of unique graphic systems/identities for campaigns, the development of graphic assets within those systems, and the technical execution of those graphics for a final deliverable in collaboration with project production teams
- Develops branding for campaigns ranging in scope from one-off logo design to project-specific assets to full brand systems meant to last for multiple years
- Serves as a custodian of both the Giant Spoon brand and all our clients’ brands, ensuring the correct, most up to date logos/style guides/toolkits are in use
- Art directs pitches and active projects, creating a visual language that supports our clients’ mission, brand identity and project objective
- Creates and curate creative decks/presentations, crafting memorable, storytelling visuals to support new business pitch opportunities as needed
- Effectively shares and present work internally to creative leadership and has a strong point of view; is not afraid to push the envelope or propose alt approaches
- Confidently presents work to clients in context of the larger project creative
- Adheres to print budgets in conjunction with production team, designs within designated parameters and value engineers new graphic solutions as required
- Proactively manages and adhere to tight timelines for the production of digital and printed graphic elements
- Recommends new visual formats and tools to leverage in client presentations
- Demonstrates flexibility in working cross-medium, changing your technical and conceptual approach based on whether graphics are for print or digital, at large-scale or designed for social etc.
- Creates detailed print files and print mechanicals for efficient vendor communication
- Manages relationships with print vendors in conjunction with production team on all graphic elements as they are being developed
- Sources props, furniture, and/or decor on smaller-scale experiential initiatives that do not engage an Environmental Designer
- Participates in venue site surveys for the production of accurate and impactful print graphics
- Serves as point person on-site during load-ins for graphics
- Serves as an on-site art director/stylist (if separate stylist is not hired)
- Manage the day-to-day work of more junior team members.
You Must Have
- 4+ years of design experience in a fast-paced creative environment; advertising agency experience preferred
- BA degree in graphic design or equivalent training
- Has advanced knowledge of computer design software and hardware and strives to stay current in level of knowledge and abilities
- A mastery of industry-standard design software, including Adobe Creative Suite (bonus points for motion design, illustration and/or prototyping abilities)
- Agility in terms of design style and approach based on different client/project needs
- Possesses keen problem-solving skills and overcomes challenges successfully
- Seeks out opportunities for learning and growth
- Ability to effectively prioritize tasks and be resourceful, flexible and quick to adapt in a fast-paced environment.
- Ability to collaborate creatively across departments and offices
- Ability to foster trusting relationships with teammates
- Open to receiving and providing thoughtful feedback
- Effectively and proactively manages up
- An excellent ability to articulate and present your work and ideas
- Sophisticated typography, color and design sensibilities that support a thoughtful, strategic approach
- Experience designing for traditional digital platforms as well as web, social and experiential
- Ready to learn new tools, plugins and softwares as needed to create high quality graphics for client work
The anticipated annual salary range for this position is $95,000 -$115,000. Salary is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. For this role, we also offer programs such as medical/dental/vision insurance, 401(k) matching, paid time off, and various other benefits and perks.
Giant Spoon is an agency that strives to build an inclusive workplace dynamically rooted in our differences. What makes you, you, is your greatest asset here. No matter your race, ethnicity, religion, national origin, sex, sexual orientation, gender identity, age, protected veteran status, disabled status, genetic information, or other protected category—feel comfortable (and excited) to bring your full self and make smart, impactful work.
For applicants who are California residents, please see our Privacy Policy here which describes our privacy practices with respect to our collection of Personal Information as required under the California Consumer Privacy Act of 2018 (CCPA).
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Skills Required
- 4+ years of design experience in a fast-paced creative environment
- Bachelor’s degree in graphic design or equivalent training
- Advanced knowledge of computer design software and hardware
- Mastery of Adobe Creative Suite
- Ability to adapt design style and approach to different client and project needs
- Experience designing for traditional digital platforms, web, social, and experiential applications
- Sophisticated typography, color, and design sensibilities
- Strong problem-solving, prioritization, resourcefulness, flexibility, and adaptability
- Ability to collaborate creatively across departments and offices
- Ability to build trusting relationships and exchange thoughtful feedback
- Ability to articulate and present design work and ideas effectively
- Advertising agency experience
- Motion design, illustration, or prototyping abilities
- Willingness to learn new tools, plugins, and software
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
