Location: Pune
Type: Full-time, on-site
Rare Ideas is a women-led branding and strategy studio building distinctive F&B, hospitality, and retail brands across India and beyond. Being part of the studio means:
Working on category-defining F&B and hospitality brands
High creative ownership with room to grow into leadership roles
Collaborative, low-ego studio culture
Opportunity to build a strong, portfolio-worthy body of work
View our work here: www.rareideas.in
We are looking for a Senior Designer who combines strong visual craft with strategic thinking to take ownership of brand identity projects and contribute meaningfully to the studio’s creative output.
This is a hands-on role requiring both conceptual thinking and high-quality execution, with a high level of ownership across projects.
Requirements
Your key responsibilities will include:
1. Brand Identity & Visual Execution
Translate brand positioning into strong, cohesive visual identities
Contribute original ideas that go beyond references or trends
Design visual identity systems and brand assets aligned with strategic direction
Ensure consistency across all brand touchpoints (print, digital, spatial), while applying strong fundamentals of typography, colour, layout, and hierarchy
Work on packaging design with understanding of dielines, materials, and print processes
Coordinate with internal teams or vendors to ensure output feasibility
Maintain attention to detail in print-ready files and production specifications
Work closely with strategists, copywriters and motion designers for integrated output
Take ownership of assigned projects or workstreams
Align with briefs before execution and clarify ambiguities proactively
Manage timelines and deliverables across multiple projects
Lead the presentation of design concepts and rationale to clients
Incorporate feedback effectively while maintaining design integrity
Balance creative ambition with business and client requirements
Ensure all outputs meet Rare Ideas’ visual and craft standards
Minimise correction cycles through attention to detail
Maintain consistency across formats and deliverables
Actively build design capability across branding, packaging, and emerging formats
Stay updated with design trends, tools, and workflows
Contribute to internal knowledge-sharing with juniors
4-6 years of experience in brand identity design (agency preferred)
Specialisation in either typography-led or illustration-led brand design
Ability to translate strategy into visual output
Working knowledge of print production, packaging, and materials
Proficiency in Adobe Creative Suite and Figma
Ability to manage multiple projects and timelines independently
Exposure to F&B, hospitality, or retail brands
Basic understanding of motion, spatial, or digital-first design systems
Familiarity with AI-assisted design workflows
Benefits
Competitive salary
5 day work week
Women led empathetic and inclusive team
Professional development opportunities
Vibrant and collaborative work environment
Being a part of a dynamic and fast-growing industry
Skills Required
- 4–6 years of experience in brand identity design, preferably in an agency
- Specialization in either typography-led or illustration-led brand design
- Ability to translate strategy into visual output
- Working knowledge of print production, packaging, and materials
- Proficiency in Adobe Creative Suite and Figma
- Ability to manage multiple projects and timelines independently
- Exposure to F&B, hospitality, or retail brands
- Basic understanding of motion, spatial, or digital-first design systems
- Familiarity with AI-assisted design workflows
What We Do
Rare Ideas is a strategy-first branding studio that partners with founders and founder-led businesses to build strategic brand positioning, visual identities, packaging systems, and experiences that scale across every touchpoint. It combines strategic thinking with creative execution to clarify what businesses stand for, shape how they are perceived, and create consistent, memorable connections with their audiences. Its work serves retail, food and beverage, hospitality, and consumer categories.
