Senior Graphic Designer - Laneige

Sr. Graphic Designer for LANEIGE at AMOREPACIFIC US.

Job Summary

The Senior Graphic Designer will play a key role in both leading and executing creative work for LANEIGE across the U.S. market. Partnering closely with the Senior Art Director, this role will lead projects from concept development through final execution while remaining highly hands-on throughout the design process.

This role will support 360° brand campaigns and activations across digital, social, retail/VMD, events, OOH, print, and video, ensuring a cohesive and elevated brand experience across all consumer touchpoints.

The ideal candidate is a strong creative leader and exceptional hands-on designer who can develop compelling concepts, translate them into high-quality executions, and guide other designers when needed. This individual should be comfortable balancing project leadership with day-to-day design execution, managing multiple priorities, and delivering thoughtful, detail-oriented work within a fast-paced environment.

Principal Accountabilities

• Lead and execute creative projects from concept development through final production across 360° campaigns, product launches, digital, social, retail/VMD, events, OOH, print, and video.
• Remain highly hands-on in design execution, producing best-in-class creative work while providing direction and guidance to designers and freelancers as needed.
• Partner closely with the Senior Art Director to develop creative concepts and translate overarching creative direction into compelling, channel-specific executions.
• Develop creative concepts and visual solutions that balance brand storytelling, consumer experience, and business objectives.
• Translate key campaign concepts across multiple channels, formats, and consumer touchpoints while maintaining a cohesive and consistent visual system.
• Take ownership of assigned projects, balancing creative leadership, hands-on execution, and day-to-day decision-making to ensure work is delivered at a consistently high standard.
• Ensure consistency of the LANEIGE brand identity and visual language across all creative executions.
• Collaborate closely with Marketing, Digital, Social, Retail/VMD, E-commerce, Integrated Communications, and Project Management teams from concept through final execution.
• Provide thoughtful creative direction, feedback, and mentorship to junior designers and external creative partners as needed.
• Present creative concepts and design rationale clearly and effectively to Creative leadership and cross-functional partners.
• Manage multiple projects simultaneously, prioritize effectively, and consistently deliver high-quality work within tight timelines.
• Partner with Project Management and Creative leadership to identify project needs, anticipate challenges, and ensure on-time delivery.
• Stay current on emerging trends across beauty, fashion, retail, digital, social, design, technology, and AI, and identify relevant opportunities to elevate the brand.
• Contribute to the continued development of Creative team processes, best practices, and overall design standards.

Key Experience and Skills

Qualification and Experience

• 5+ years of professional graphic design experience within an agency, in-house brand, and/or retail environment.
• Experience in beauty, fashion, luxury, lifestyle, or consumer brands strongly preferred.
• Strong portfolio demonstrating conceptual thinking and exceptional hands-on design execution across a broad range of digital, social, retail/VMD, experiential/event, and print applications.
• Demonstrated experience leading creative projects while remaining actively involved in hands-on design and execution.
• Strong understanding of 360° campaign development and the ability to translate a core creative concept across multiple channels and formats.
• Strong typography, layout, composition, image manipulation, retouching, and visual storytelling skills.
• Experience with retail/VMD and experiential design highly preferred.
• Proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro, as well as Figma.
• Strong working knowledge of motion design and video editing.
• Familiarity with AI-assisted creative tools and workflows and an interest in integrating emerging technology into the creative process.
• Experience with 3D rendering, modeling, or visualization tools is a plus.
• Bachelor’s degree in Graphic Design, Fine Arts, Visual Communication, or a related field preferred, or equivalent professional experience.

Skill Sets

• Strong creative leadership with equally strong hands-on design and execution skills.
• Ability to independently lead projects from concept through final execution while remaining actively involved in the design work.
• Strong conceptual thinking and the ability to develop creative ideas that translate effectively across multiple channels.
• Exceptional eye for typography, visual hierarchy, composition, color, imagery, and brand systems.
• Ability to think holistically across digital and physical consumer experiences, including retail.
• Strong understanding of how to adapt creative concepts across different formats and channels without compromising brand consistency.
• Ability to provide clear creative direction and constructive feedback to designers and freelancers while maintaining ownership of key deliverables.
• Strong presentation and storytelling skills, with the ability to clearly articulate creative concepts and design rationale.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and senior stakeholders.
• Strong organizational and project-management skills with the ability to manage multiple priorities and deadlines simultaneously.
• Exceptional attention to detail and commitment to delivering elevated, best-in-class creative work. 

Personal Attributes

• Highly creative, curious, and passionate about design, beauty, culture, retail, and emerging trends.
• A hands-on, proactive mindset with a willingness to both lead and execute.
• Self-motivated and comfortable taking ownership of projects from start to finish.
• Collaborative and receptive to feedback while confident in presenting and defending a creative point of view.
• Adaptable and comfortable working in a fast-paced, evolving environment.
• Strong problem-solving and critical-thinking skills.
• Able to balance creative ambition with business objectives, timelines, and production realities.
• Detail-oriented with strong organizational and time-management skills.
• Demonstrates initiative, accountability, and a strong sense of ownership.
• Positive, solution-oriented, and committed to fostering a collaborative and supportive team environment.

AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.