The Senior Global Marketing Analyst will be responsible for conducting global market research, performing in-depth analysis, and providing data-driven recommendations to support smarter and more informed business decisions. This role will play a critical part in shaping Aristocrat’s marketing and business strategy, collaborating closely with global teams across Marketing, Commercial Strategy, Studio, and Legal Teams. A strong understanding of customer surveys, segmentation, data analytics and marketing technology is required to succeed in this role.
What you’ll do
Conduct competitive intelligence research, applying statistical techniques to analyze complex data sets, identify trends and patterns, and generate predictive insights to inform business strategy.
Identify key trends and insights that inform product development, marketing strategies, and consumer engagement
Design, develop, and distribute surveys to gather customer and market insights, ensuring data collection aligns with research objectives and supports strategic marketing decisions.
Conduct qualitative and quantitative research on international markets to assess market opportunities and build consumer personas
Present research findings to key stakeholders and provide data-driven recommendations for strategic decision making
Analyze marketing promotions performance and measure campaign ROI
Provide recommendations for improvements to marketing programs based on analytical results.
Monitor macroeconomic trends, emerging technologies, and industry regulations that could impact business strategy.
Lead the development of the global NPS projects, annual brand awareness studies, and consumer experience surveys
What We're Looking For
BA / BS in Marketing, Business, Economics, Statistics or Social Sciences
4+ years of experience with analytic techniques and statistical modeling
5+ years of experience in market research, consumer insights, customer experience, or a related role
Expertise in using Qualtrics or other comparable survey research tools
Proven experience in designing and executing custom quantitative and qualitative research and interpreting results
Expertise with Tableau, Power BI or other similar data visualization tools
Familiarity with database tools and programming languages (e.g. SQL, Python, R) is a plus
Strong communication skills, with the ability to present complex data to both technical and non-technical audiences
Strong project and vendor management skills
Demonstrate energy, drive, and resilience when faced with challenges
Possesses high integrity and an exceptional work ethic
Able to work effectively in a highly complex matrix environment, and is an excellent team player
Strong interpersonal and relationship-building skills
Why Aristocrat?
Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.
We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. EEO M/F/D/V
World Leader in Gaming Entertainment
Robust benefits package
Global career opportunities
Our Values
All about the Player
Talent Unleashed
Collective Brilliance
Good Business Good Citizen
Travel Expectations
NonePay Range
$91,921 - $170,710 per yearOur goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.
This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/.
Additional Information:
Depending on the nature of your role, you may be required to register with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
Aristocrat Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Aristocrat and has not been reviewed or approved by Aristocrat.
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Healthcare Strength — Medical coverage offers multiple Aetna options with preventive care fully covered and $0 in‑network outpatient mental health visits, plus employer‑paid premiums on at least one dental and one vision plan. Feedback suggests first‑day eligibility and HSA funding increase perceived value.
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Parental & Family Support — Paid parental leave provides up to 12 weeks for primary caregivers and 10 days for secondary caregivers, with adoption/surrogacy reimbursement and access to Lyra sessions. Feedback suggests these supports materially enhance family and mental wellbeing.
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Equity Value & Accessibility — The SuperShare program matches employee share purchases with free shares up to a defined annual limit, with clear enrollment windows and a two‑year vest. Feedback suggests this structure delivers uncommon ownership value compared with standard ESPPs.
Aristocrat Insights
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What We Do
Aristocrat Leisure Limited is an ASX20 listed company and one of the world’s leading providers of gaming solutions. We’re licensed in over 300 jurisdictions and operate in over 90 countries around the world. We’re also proud to have a team of over 6500 employees that deliver outstanding results by pushing the boundaries of innovation, creativity and technology each day. We offer a diverse range of products and services including electronic gaming machines, social gaming and casino management systems, but it doesn’t stop there. Despite our global presence and exponential growth, we remain an ideas company at heart that is committed to delivering outstanding results for our customers and players and an unparalleled experience for our employees, who have the opportunity to grow, be inspired and be the best they can be. Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us to live our mission of bringing joy to life through the power of play – every day. Come and join us – let’s play!
Why Work With Us
Individually we’re great, but together we’re brilliant. Our employees are the beating heart of our business and we attract the best people in the industry thanks to our unique and inspiring culture. Come and join the team and help bring joy to life through the power of play.
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