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Linktree empowers everyone with the tools to curate, monetize, and grow their digital universe.
The Role
Build end-to-end analytics experiences for Linktree creators, spanning event instrumentation, ingestion, aggregation, GraphQL APIs, React interfaces, and social platform integrations. Improve data quality, attribution, reliability, performance, and observability while incorporating AI into development and product features. Partner with product, design, and data teams to prioritize metrics and mentor peers.
Summary Generated by Built In
The Role
What You’ll Own
Who We’re Looking For
Our Story
Where and How We Work
How we’ll help you thrive
We’re looking for a Senior Software Engineer to join Grow – Insights, the team that turns the raw signal from 70+ million Linktree profiles into something creators can act on. Insights spans the analytics surfaces inside the Linktree admin, the AI-powered insights chat that helps Linkers understand what’s working, and the social integrations that bring YouTube, TikTok and Instagram performance data into one place.
As a full-stack engineer on this team, you’ll work the whole path: instrumenting the events that capture how visitors interact with a Linktree, shaping how those events are ingested and aggregated, exposing them through our GraphQL API, and building the surfaces where creators see and act on them. You’ll partner closely with product, design and data to decide what is worth measuring, and you’ll be hands-on across TypeScript, React, Node and AWS.
This is a role for someone who likes being close to both the data and the person reading it. Every insight you ship changes how a creator understands their audience, and helps Linktree achieve our mission: to empower anyone to curate and grow their digital universe.
- Build and ship the analytics surfaces creators use to understand their audience, from the Insights page through to the AI-powered insights chat.
- Own the path a metric takes end-to-end: client instrumentation, event ingestion, aggregation, the GraphQL API, and the interface that renders it.
- Extend the social platform integrations that bring YouTube, TikTok and Instagram performance data into Linktree.
- Partner with product, design and data to decide what is worth measuring, then turn that into a prioritised technical plan.
- Keep insight data trustworthy: attribution, data quality, plan-tier entitlements, and the checks that catch problems before creators do.
- Bring AI into how you build, and into the product where it helps a creator make sense of their numbers.
- Improve the reliability, performance and observability of the systems behind Insights, and mentor peers as the team grows.
- 4+ years of professional software engineering experience, ideally including time on a product, analytics or data-facing team.
- Solid full-stack skills across our core stack: TypeScript, Node.js, React, GraphQL, PostgreSQL or MySQL and AWS, with the ability to move across layers to ship a feature end-to-end.
- Comfortable with data: SQL, data modelling, event schemas, and working with warehouses such as Snowflake or BigQuery.
- Experience designing and integrating APIs and third-party services, ideally including social or platform APIs.
- Fluency with AI-assisted development (Claude, Cursor, Codex and similar), including how to prompt, validate and refine what these tools produce.
- A product instinct for what is worth measuring, and comfort interpreting data to make decisions rather than waiting to be told.
- Clear communicator who works well with product, design and data partners across Melbourne, Sydney and other time zones.
Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits.
P.S. If you don’t tick every box in this listing, please don’t rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes – so if this role resonates with you, hit that apply button!
We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category — and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products — all in one link.
Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space.
We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Lululemon, Nike, Target, Sephora, Lululemon, and more to share products they love.
We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you.
We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home.
We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome.
Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you:
- An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
- 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
- Employer contribution towards your retirement.
- Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
- Employee stock option program - we want each and every employee to share in the company’s success.
At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we’re proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at [email protected] – your needs are important to us.
Skills Required
- 4+ years of professional software engineering experience
- Full-stack experience with TypeScript, Node.js, React, GraphQL, PostgreSQL or MySQL, and AWS
- Experience with SQL, data modeling, and event schemas
- Experience working with data warehouses such as Snowflake or BigQuery
- Experience designing and integrating APIs and third-party services
- Fluency with AI-assisted development tools such as Claude, Cursor, or Codex
- Experience on a product, analytics, or data-facing team
- Experience integrating social or platform APIs
- Product judgment and ability to interpret data for decision-making
- Clear communication and collaboration with product, design, and data partners
Linktree Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Linktree and has not been reviewed or approved by Linktree.
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Flexible Benefits — A sizable, use‑it‑your‑way stipend can be allocated across wellness, learning, lifestyle, childcare/pet insurance, or social impact. This flexibility increases the perceived value of total rewards.
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Healthcare Strength — U.S. coverage includes employer‑paid medical, dental, vision, disability, and life insurance, with support for dependents referenced. The breadth of employer‑paid coverage strengthens the overall value of compensation.
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Parental & Family Support — Policies include paid parental leave for both birthing and non‑birthing parents, along with return‑to‑work support and leave for pregnancy loss. These provisions signal strong backing for families at different stages.
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The Company
What We Do
Linktree is the market-leading linking platform that was the first of its kind, creating an entirely new category in tech. Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space. It's not only high profile users that turn to Linktree - it's the every day creators, the small businesses, the charities, the side hustlers and the business professionals too. On Linktree, we've seen teachers housing their lessons plans for home-schooling, realtors using it to share their property listings, activists using it to amplify cause and restaurants to house their menu. We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Lululemon, Nike, Target, Sephora, Lululemon, and more to share products they love. There is a place for everyone on Linktree.
Why Work With Us
We’re building a category-defining product, which means we get to write the rules as we go. With tens of millions of Linkers and billions of visitors each month, there’s no shortage of interesting challenges to tackle. If you’re excited by scale, love building alongside passionate people and want your work to reach millions, come create with us.
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