Senior Frontend Engineer - Marketing (all genders)

Posted 6 Days Ago
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Hamburg, DEU
Hybrid
Senior level
Retail • Software
The Role
Own and modernize SCAYLE’s websites, migrating from WordPress to a modern stack while building high-converting landing pages, onboarding flows, and checkout experiences. Lead technical SEO, GEO, performance optimization, analytics, A/B testing, and event tracking. Collaborate with Content, Product, and Demand teams, use AI coding tools, and create secure publishing workflows for non-technical stakeholders.
Summary Generated by Built In
Company Description

SCAYLE is one of the fastest-growing enterprise commerce platforms in the world, enabling brands and retailers to realize their D2C ambitions. SCAYLE stands for innovation, international collaboration, and a strong focus on data. We believe that stepping outside of our comfort zone and making bold decisions is key to growing both professionally and personally. Instead of seeing problems as obstacles, we approach them as opportunities to find better solutions. We work in an environment that encourages flexibility, creativity, and continuous development. What drives us is the shared motivation to make an impact and actively shape the future of eCommerce.

Job Description

We are looking for a hands-on Senior Frontend Engineer (all genders) to own both of our websites. SCAYLE.com is the home of SCAYLE Commerce Engine, our enterprise platform for leading fashion and lifestyle brands. SCAYLESTUDIOS.ai is the home of SCAYLE STUDIOS, our AI photo studio with self-service sign-up and checkout. Until now, an agency ran our websites. We are bringing everything in-house to move faster, build more ourselves, and turn our most important channel into a real growth engine.

  • Execute scayle.com Replatforming: Transition from WordPress to a modern, AI-enhanced stack to accelerate deployment, eliminate agency reliance, and maintain an engaging, high-performing, premium UX.
  • Spearhead SCAYLE STUDIOS Web Experience: Assume ownership of scaylestudios.ai to build high-converting navigation, landing pages, onboarding flows, and activation-focused modules.
  • Advance SEO, GEO & Site Speed: Manage technical SEO and Generative Engine Optimization (GEO) to maximize search and LLM indexing while maintaining optimal speed across media-rich sites.
  • Enhance Analytics & Conversion Rates: Collaborate with the Demand team to implement event tracking, A/B testing, and conversion metrics to systematically optimize user journeys.
  • Foster Cross-Functional Alignment: Work directly alongside Content, Product, and Demand units to quickly transform growth initiatives into live, high-performing web experiences.
  • Adopt AI & Empower Non-Technical Teams: Embed AI coding tools (such as Claude Code) into engineering workflows and build secure, streamlined publishing pathways for non-technical stakeholders.

Qualifications

  • 5+ Years Senior Hands-On Development: Proven web development experience in B2B/SaaS or marketing, combining a hands-on coding mindset with an eye for design and UX.
  • Modern Stack & Migration Expertise: Strong proficiency in HTML, CSS, JavaScript/TypeScript, and Ruby on Rails (Hotwire), plus WordPress knowledge to drive a clean migration to a headless setup or React/Next.js stack.
  • Performance, SEO & GEO: Deep understanding of Core Web Vitals, media/video optimization, CDNs, technical SEO, and emerging AI/GEO search strategies.
  • Conversion & Product Focus: Track record of building high-converting landing pages, sign-up flows, and payment integrations (e.g., Stripe) backed by A/B testing and tracking.
  • AI-First & Builder Mindset: Fast-moving ownership mentality utilizing AI tools (e.g., Claude Code, Cursor) to ship quickly.
  • Communication & Location: Fluent in English (German is a plus).

Nice to Have

  • Interest in fashion, e-commerce, or creative tech is a plus.

Additional Information

Your perks at a glance: Visit our benefits page.

Simply apply online via our career page - we will get back to you as soon as possible!
(Please note that benefits may vary depending on the location)

A Place Where You Can Be You
We take it as our responsibility to create an environment where everyone feels welcome, exactly as they are.
Different backgrounds and perspectives make us stronger and shape our culture in ways that matter.
What we stand for internally, we stand for as a brand: acceptance, inclusion, and fairness.

Skills Required

  • 5+ years of hands-on web development experience in B2B, SaaS, or marketing environments
  • Strong proficiency in HTML and CSS
  • Strong proficiency in JavaScript and TypeScript
  • Strong proficiency in Ruby on Rails and Hotwire
  • WordPress knowledge and experience driving migration to a headless or React/Next.js stack
  • Understanding of Core Web Vitals, media and video optimization, CDNs, technical SEO, and GEO strategies
  • Experience building high-converting landing pages, sign-up flows, and payment integrations such as Stripe
  • Experience with A/B testing and tracking
  • Interest in or experience with AI coding tools such as Claude Code or Cursor
  • Fluent English
  • German language skills
  • Interest in fashion, e-commerce, or creative technology
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The Company
HQ: Hamburg
196 Employees
Year Founded: 2018

What We Do

SCAYLE enables brands and retailers to realize their D2C ambition. Easy. Fast. And limitless. With headless commerce technology, international operations, and data-driven marketing. Our commerce engine is proven by the success of ABOUT YOU and allows brands to scale infinitely – empowering them to become market leaders in their industry.

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