Objective
You'll be a force multiplier for the VP of Finance, building deep fluency in Sunday's core financial and operating metrics so you can represent finance credibly in rooms the VP of Finance can't always be in. You won't own the forecasting models, cash model, or board reporting, but you'll understand them well enough to explain them, defend them under questioning, and gather what's needed to keep them accurate. Strong analytical instincts, clear communication, and the judgment to know when something needs to be escalated versus handled in the room are what make this role work.
Responsibilities
- Develop deep working knowledge of Sunday's cohort retention, revenue, cash, and gross margin models well enough to explain drivers and answer questions from stakeholders without VP of Finance involvement
- Represent finance in recurring meetings with middle and upper management on customer acquisition, inventory, retail strategy, and pricing, arriving prepared, contributing constructively, and flagging anything that needs VP of Finance attention
- Support the VP of Finance in maintaining and refining forecasting and cash models, including data gathering, variance analysis, and identifying discrepancies before they become material
- Own the mechanics of recurring reporting and dashboards, working with Data Science and Accounting to ensure timely, accurate inputs, freeing the VP of Finance from data assembly to focus on analysis and strategy
- Prepare first-draft analysis on gross margin, COGS variance, and price/volume/mix impacts for VP of Finance review, not final sign-off
- Support the annual budgeting process, coordinating department-level inputs, consolidating submissions, and building supporting schedules under VP of Finance direction
- Partner with the Assistant Controller to run the monthly reforecast cycle, updating the model with actuals, flagging material variances, and preparing clean, explainable drivers behind the movement from prior forecast to current
- Co-lead budget-vs-actual and forecast-vs-actual review meetings with department leaders alongside the Assistant Controller, walking through variances, asking the right follow-up questions, and synthesizing takeaways for the VP of Finance
- Assist in preparing materials for board and investor reporting under VP of Finance direction, without independently representing the company in those conversations
- Build enough cross-functional relationship capital across Tech, Ops, Retail, and Marketing to gather information efficiently and be seen as a credible finance partner, not just a data-puller
Functional Competencies:
- 3+ years of experience in Finance
- You have experience in subscription eCommerce and CPG and have a deep understanding of how these industries influence financial needs across Sunday.
- Prefer experience working in a startup and the ability to pivot and change direction quickly
- Financial planning and modeling skills.
- Expert proficiency in Excel.
- Comfortable working in a remote setting
- Self-starter who is comfortable with ambiguity
- Prior experience participating in company-wide annual and quarterly planning processes
- Ability to quickly and coherently synthesize complex data sets, derive insights, and explain financial topics to a non-financial audience.
Skills Required
- 3+ years of experience in Finance
- Experience in subscription eCommerce and CPG
- Experience working in a startup and ability to pivot quickly
- Financial planning and modeling skills
- Expert proficiency in Excel
- Prior participation in company-wide annual and quarterly planning processes
- Ability to synthesize complex data sets and explain financial topics to a non-financial audience
- Self-starter who is comfortable with ambiguity
- Comfortable working in a remote setting
Sunday Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sunday and has not been reviewed or approved by Sunday.
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Healthcare Strength — Benefits are positioned as comprehensive, including medical coverage plus dental and vision, and additional protections like disability, life insurance, and EAP-style mental-health resources. The base medical plan is described as fully covered for employees with partial dependent premium support, strengthening perceived value for many.
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Parental & Family Support — Paid parental leave is described as substantial for a startup context, with differentiated leave lengths for primary and secondary caregivers at full pay. This breadth can materially improve the overall rewards proposition for employees with caregiving needs.
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Equity Value & Accessibility — Equity is consistently presented as part of the rewards mix, including references to recurring promotion/retention-style grants. This can increase perceived long-term upside beyond cash compensation when terms are favorable.
Sunday Insights
What We Do
Sunday is a data-driven start-up based in Boulder, Colorado, with a mission to empower consumers to take better care of their land. In just three years, we’ve grown from an idea to a major industry disruptor offering 100,000+ homeowners a more sustainable, safer, and tailored experience in backyards across America With support from top-tier investors including BondCap, Sequoia, Forerunner, and Tusk, and following our Series C raise, we are looking for the right people to grow with us. Sunday has a diverse team working across the country to cultivate an engaging, open atmosphere where we can connect, share ideas, and reimagine the American backyard. Our culture reflects our commitment to inclusion, individual growth, and curiosity.
Why Work With Us
As a company rooted in nature, we deeply understand the benefits of diversity. We work to build a culture that attracts talented people from a variety of backgrounds, experiences, and perspectives to help us bring lawn care out of the dark ages. We are committed to building an inclusive, vibrant team that brings determination and passion to work.
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