Senior Financial Writer

Who Are We?

We're more than just a company; we're a global leader in digital safety. With a strong commitment to ensuring that everyone can navigate the digital world securely, we unite the best minds and cutting-edge technology through our family of brands: Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Together, we protect over 500 million people worldwide. Our workplace is built on inclusivity, where your well-being is a top priority. We believe success comes from balance and authenticity. When you're thriving, you're unstoppable. So, bring your bold ideas and unstoppable drive, and join us in shaping the digital world. Ready to make an impact? Join #TeamGen.

Mission and Goals

As a Senior Writer at Gen, you will play a key role in scaling our editorial content and expanding audience engagement. As part of an editorial team, you will also lead the development of data-driven and optimized articles that resonate with both readers and publishing partners.

You will report to the Director of Content within the Editorial team and collaborate closely with cross-functional partners in product, design, and SEO. As a Senior Writer, you will be deeply passionate about editorial operations, writing best practices, trending news, and creating data-driven content. With a growth mindset, you’ll be instrumental in expanding our reach by developing content that’s optimized to rank highly in search results and resonate with our publishing partners' algorithms.

The ideal candidate will have a strong foundation in content creation and digital media, along with a deep understanding of personal finance and the topics that drive audience interest. You will be skilled at analyzing data to identify new content opportunities and eager to experiment with cutting-edge tools like AI to enhance efficiencies. A positive attitude, a collaborative mindset, and a passion for content creation are essential. Ideally, you will be proactive, detail-oriented, and have exceptional editing and fact-checking skills. You should be motivated by ambitious goals and driven to achieve them.

Objectives

This role involves leading projects and mentoring junior team members to drive performance of audience growth both on GOBankingRates and on publisher partner sites. This role will also:

• Writing high-impact content, focused specifically on the strategy of increasing traffic through planned editorial content.

• Mentor/train new writers and provide feedback on overall writing quality to the full team

• Work closely with freelancers and the internal editorial team to execute against keyword research, targeting business-critical keywords and phrases.

• Contribute to the evolution of the GOBankingRates’ voice and authority in the personal finance space.

• Drive cross-team collaboration with other content leaders

• Submit and get approval on 15 blueprint titles and pieces of content per week. 

• Other duties as assigned.

Competencies 

• At least 6 years of editorial experience in an online publication

• Experience using analytics tools to make editorial decisions

• Knowledge of digital media best practices and industry trends and experience implementing them in content pieces and plans

• BA/BS from a four-year accredited university or college, preferably with a degree in Journalism, and/or a similar field – or similar equivalent experience

• You’re an excellent project manager with great time management and strong organizational and people skills, plus a strong attention to detail.

Benefits

At Gen Digital, we are committed to supporting our employees' well-being and professional growth. Our comprehensive benefits package for U.S. team members includes:

• Health & Wellness – Access to medical, dental, and vision insurance plans, telemedicine services, and health savings accounts (HSAs).

• Financial Security – 401(k) retirement plan participation, company-paid life, and accidental death & dismemberment (AD&D) insurance, plus opportunities to invest through our Employee Stock Purchase Plan (ESPP).

• Work-Life Balance – Generous paid time off (PTO), company holidays, and various leave options to support personal and family needs.

• Professional Development – Annual education reimbursement (up to $5,250) for job-related courses.

• Wellness Reimbursement – Up to $450 per year to cover fitness-related expenses.

• Additional Perks – Access to commuter spending accounts, legal assistance plans, family support services, and exclusive employee discounts.

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.