Senior Expert, Nike Basketball Brand Management, Global

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and innovators. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

The Global Brand Management Team is the marketing function responsible for leading and driving plans that serve the brand and business. Our goal is to know & serve inspiration, innovation and enablement to unlock the power of sport for every athlete*!

We’re looking for an experienced Senior Brand Expert to lead our Global Basketball Brand Marketing offense and co-create a new era of Nike Basketball. To be considered for this role, you are a consumer and hoops obsessed marketer, a solution-oriented strategic leader, a team-first collaborator, energy-giving partner, and brand innovator with an openness to learn.

As part of our Global Basketball Brand Management team, you will use your deep and authentic understanding of hoops to build both athlete and seasonal marketing strategies that take the game, our Nike Athletes and our consumer somewhere new. This role will drive functional excellence within the basketball sport offense across Global and key geographies. Reporting directly to the Global Senior Director of Nike Basketball, you will be responsible for creating brand plans that grow the brand and business while creating deeper, lasting relationships with athletes*.

Qualified candidates should have experience leading brand vision and planning, orchestrating full funnel marketing, partnering with athletes, leagues, and retailers, defining and activating evergreen and seasonal plans and managing diverse teams. Your brand leadership should come from a comprehensive grasp of basketball, a passion for coming up with new ideas that solve the needs of athletes, and the ability to lead multiple projects across a matrixed organization.

You will partner with our Brand Management Teams across our key geographies, global marketing functional partners, product design and management, merchandizing and sports marketing to build upstream marketing concepts and downstream marketing strategies.

You will work across global, geo and cities to drive a robust concept map and continually build new consumer strategies that accelerate basketball brand and business growth opportunities internally and externally.

As the Global Basketball Senior Brand Expert, you will:

• Obsess the basketball consumer and his needs
• Drive and deliver the Global brand strategy for basketball, including Nike Athlete marketing plans to grow their brand, and seasonal marketing strategies to drive priority stories.
• Manage collaboration from idea to execution, engaging with our key cross-functional and cross-sport partners
• Partner with Sports Marketing to elevate athlete storytelling and athlete integration into Global and Geo athlete plans programming and activations
• Partner upstream and downstream with global product and design, merchandizing and sports marketing to drive both upstream and downstream plans
• Oversee brand campaigns and product integration into seasonal programming
• Support development of annual and seasonal programming plans
• Manage asset development and distribution across multiple channels
• Identify integrated opportunities and alignments between basketball and other lifestyle or sport teams to build the strongest end-in-mind experience for the consumer across performance and culture
• Track and manage seasonal campaign progress measurement. Recapping + teardowns.

As the Global Basketball Senior Brand Expert, you will report directly into the Global Senior Brand Director of Basketball.

In partnership with the Senior Director, you will lead a x-functional team to orchestrate the marketing offense that drives brand storytelling, fuel consumer demand, and build authentic connections with consumers.

You will collaborate with teammates across Nike to build more effective and efficient ways to encourage and connect with Basketball and athletes* across the globe. Key internal and external partners include:

• Global Basketball GM
• Sports Marketing
• Communications (PR)
• Digital Marketing
• Retail Marketing
• Energy Marketing
• Creative
• Media
• Geo and City Marketing Teams
• Sales & Merchandising
• Agency & Production partners
• NBA Partners

• Bachelor’s degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training
• 10+ years of experience in brand marketing or related experience with a deep understanding of the basketball ecosystem and the elite and everyday basketball athlete
• Demonstrated genuine passion and deep understanding of basketball, culture, fashion, trends and growing the sport across underserved communities
• Extensive knowledge of the Nike basketball product and athlete portfolio
• Experience leading and managing diverse teams, with a team-first mentality and ability to influence decision makers
• Digital first approach with strong initiative and curiosity to cultivate innovation
• Exceptional verbal and written communication skills
• Ability to balance creativity with organization and discipline in fast moving, ambiguous environment

Team Leadership: Leads by example, with the ability to instill trust & confidence in the team. Brings energy and confidence into every room

Creativity & Inspiration: Creative strategist that drives bold, insight-led ideas and inspires and motivates others to be fearless in their thinking

Expert Communicator: Quarterbacks the cross functional offense and represents Nike Basketball across the Nike matrix and externally

Marketing Expertise: Expert in leading brand and idea-led cross channel marketing that targets specific consumers with the most impactful levers across our owned and partner ecosystems.

Digital First Approach: Fluent in digital media and modern content marketing to be at the speed and in the path of the consumer. Always curious to be at the forefront of digital consumer engagement.

Product Knowledge: Obsessed with product innovation and differentiation. Expert at shaping and communicating the most relevant Nike Basketball product construct and offerings to create differentiation in our marketplace and delivering premium, cohesive retail journeys that differentiate our product online to offline.

Passion: To create new generation of Nike Basketball for the future hooper

Leadership Competencies:

Grow Yourself. Constantly pushing yourself to learn, expand and grow through a curious and infinite mentality.

Instills Trust. You listen, understand and collaborate. Always embracing diverse points of view.

Acts with Courage. You take informed risks and showcase a bold, creative and innovative mentality.

Grow Together. You focus first and foremost on helping your team grow by investing time in them and advancing the common objectives.

Champions Effective Partnership. This role will be the driver of collaboration with a process-oriented approach and finding ways to drive efficient work.

Values Differences. You understand and prioritize the value of diversity in is most vast definition. You listen and amplify every voice.

Grow the Business. You think as an enterprise leader, always making decisions based on our strategic priorities and aiming to grow our brand and business.

Thinks Strategically. You envision a future that doesn’t exist. You translate consumer insights into opportunities that can be converted into clear strategic direction.

Cultivates Innovation. You are a driver of learning agility, encouraging failure in pro of progress and learning. You embrace disruption to create.

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.