Key Responsibilities:
● Plan, execute, and optimize programmatic advertising campaigns using DV360.
● Monitor campaign performance and ensure timely optimizations to achieve KPIs (CTR, VTR,Reach, etc.).
● Develop and maintain comprehensive Excel-based reports to track performance and provide actionable insights.
● Collaborate with internal teams to align campaign strategies with overall business objectives.
● Troubleshoot and resolve technical issues related to programmatic campaigns.
● Manage budgets effectively, ensuring optimal allocation of ad spend across campaigns.
● Conduct audience research and leverage data-driven insights to refine targeting strategies.
● Stay updated with the latest trends, tools, and technologies in programmatic advertising and DV360.
Required Skills & Qualifications:
● 2-3 years of hands-on experience with DV360 in managing programmatic advertising campaigns.
● Proficiency in campaign monitoring, optimization, and troubleshooting.
● Strong analytical skills with the ability to interpret data and generate insights.
● Advanced Excel skills for reporting, including pivot tables, VLOOKUP, and chart creation.
● Excellent communication and interpersonal skills for client interaction and internal collaboration.
● Understanding of other Google Marketing Platform (GMP) tools is a plus (e.g., Google Ads,
Campaign Manager 360).
● Familiarity with audience targeting strategies, remarketing, and display/video ad formats.
● Detail-oriented with the ability to manage multiple campaigns simultaneously.
● Certification in DV360 or Google Marketing Platform is preferred but not mandatory.
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