Senior Executive Programmatic

Company Description

OVERVIEW

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 90,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;

Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

Job Description

Precision Programmatic Strategy:
- Collaborate with the Precision Engagement Lead to develop and execute precision programmatic strategies that align with client objectives.
- Build your expertise in programmatic DOOH planning and implementation. 
- Learn and demonstrate expertise in media consolidation strategies to optimize campaign reach and effectiveness.
- Knowledge of working with 1st, 2nd, and 3rd party data sources and understanding how to leverage these data types effectively in precision campaigns.
- Knowledge about data tools and the capability to integrate data seamlessly into precision programmatic strategies.

Tools Expertise:
- Hands-on experience with DSPs like The Trade Desk (TTD) and DV360.
- Familiarity with additional platforms such as Teads, Hivestack, and Yahoo.
- Proficiency in campaign setup, management, and troubleshooting.
- Utilize advanced features and targeting options within TTD and DV360.
- Set up and manage programmatic guaranteed deals, preferred deals, and private marketplaces (PMPs).

Relationship Building:
- Build and maintain strong relationships with internal teams and external partners, including publishers, account teams, and tech providers.
- Identify the opportunities and collaborate with partners to enhance campaign performance and drive innovation.
- Cultivate enduring relationships with key clients, serving as a trusted programmatic partner.
- Support planning teams in client meetings and presentations.
- Identify opportunities for strategic alliances with internal partners and external stakeholders.

Product Development:
- Drive innovative approaches for selling precision products.
- Help in creating precision sub-products tailored to specific client needs.
- Ensure products meet industry standards, compliance requirements, and client expectations.
- Promote a culture of innovation within the team.

Tracking and Brand Safety:
- Knowledge of how to use tracking tools like Campaign Manager to monitor campaign performance and provide data-driven insights.
- Ensure brand safety through tools like DV, IAS, and MOAT.
- Implement best practices for tracking and brand safety parameters.
- Provide guidance and training to team members on tracking and brand safety tools.

Training and Education:
- Lead training sessions and workshops with Precision Lead for internal teams to keep them updated on programmatic trends and best practices.
- Collaborate with external training providers and industry experts for continuous learning and skill enhancement within the programmatic team.

Qualifications

• Bachelor's degree in a Advertising, Marketing or a related field is preferred
• 1-2 years of hands-on experience in programmatic advertising within a digital marketing agency or similar setting.
• Proficiency in using programmatic platforms such as DSPs, DMPs, and ad exchanges (e.g., Google Display & Video 360, The Trade Desk, etc.).
• DV360 experience is preferable.
• Strong analytical skills with the ability to interpret data, analyse results, and optimize campaigns based on performance metrics.
• Excellent communication skills to effectively collaborate with internal teams and clients.
• Proven track record of managing successful programmatic campaigns across various industries.
• Familiarity with ad verification and viewability measurement tools.

Additional Information

Our employee benefits package comprises the following:

👉 Generous leave entitlements, including birthday leave, rest day and family care leave.

👉 Office closure for World Mental Health Day 10th October.

👉 Additional company closure for all 4 major festive celebrations

👉 Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.

👉 Life and personal accident insurance and group hospitalization and surgery.

👉 A hybrid working schedule and Friday disconnect.

👉 Rest Relax & Recharge - office closure last week of December every year.

👉 Phone allowance

COMPANY VALUES 

TRUST is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty. T

TALENT This is first and foremost a people business. We are committed to ensuring Publicis Groupe a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business. All your information will be kept confidential according to EEO guidelines.