Company Description
Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwid
Job Description
Own the end-to-end management and deliverables of paid Search campaigns from implementation to optimization, ensuring their delivery to time, budget, and quality standards. Paid Search Channels include, but are not limited to, Google Ads, Amazon Ads & Apple search ads.
Main Tasks
Technical & Product
- Lead Paid Search Media Buying across territories, ensuring all functions are optimized to achieve high levels of growth with a focus on Client KPIs
- Ensure Client KPIs, goals, and objectives are achieved by closely monitoring, optimizing, and analyzing campaigns on a regular basis
- Manage & supervise the platform’s daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired return
- Utilize a clear test-and-learn agenda
- Research keywords and Forecast search volumes, cost rates & engagement rates for upcoming plans.
- Monitor competition and provide suggestions for improvement
Business Acumen & Operational Efficiency
- Build Budget Recommendations & Pitch Decks
- Provide regular analysis, recommendations, and feedback to Client Teams and/or Clients
- Present regular account reviews internally as well as to Clients
- Work closely with the Client teams to recommend effective growth strategies and budgets
- Effectively collaborate with other teams and internal stakeholders
- Work closely with other seniors to share learning and to drive best practices at speed
- Provide training, mentorship, and support to new team members, overseeing their day-to-day work
- Support the team with projects and requests
- Oversee performance across several accounts and provide feedback to managed team members and team Lead
Qualifications
- 2+ years of experience in Paid Search
- Good knowledge of all different digital marketing channels is a plus
- Good knowledge and experience in online marketing tools and best practices
- Critical thinking and problem-solving skills
- Any graduate with a specialty in Marketing, Digital Technologies, Business Management, or relevant field would be preferred
Top Skills
What We Do
As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.
