Role: Senior Executive, GTM – Prepaid Mobile
Location: Singapore
We are partnering with a leading organisation to hire a Senior Executive, GTM – Prepaid Mobile to support prepaid product launches, promotions, competitive responses, and go-to-market execution across multiple channels.
About the Role:
This role will support the planning and execution of prepaid mobile GTM initiatives, working closely with cross-functional teams to ensure smooth launches, channel readiness, and strong customer engagement. You will play a key role in coordinating stakeholders, tracking launch readiness, managing timelines, and ensuring successful delivery of campaigns and promotions in a fast-paced environment.
Responsibilities:
GTM Planning & Launch Execution
Support prepaid product launches, promotions, campaigns, and competitive initiatives
Coordinate launch readiness across Product, Marketing, Sales, Digital, Customer Care, Finance, IT, and Operations
Manage GTM timelines, checklists, issue tracking, and launch coordination
Channel Readiness
Ensure retail, reseller, distributor, digital, telesales, and customer care channels are ready for launch
Coordinate training materials, FAQs, customer communications, and operational updates
Gather and escalate channel feedback to improve launch execution
Campaign & Promotion Execution
Support execution of prepaid campaigns including:
Acquisition offers
Reload promotions
Roaming / IDD initiatives
Tourist SIM campaigns
Coordinate campaign setup, customer journey alignment, and launch communications
Competitive & Market Coordination
Monitor competitor prepaid offers and support tactical market responses
Coordinate cross-functional alignment for promotional and channel activities
Cross-functional Collaboration
Work closely with Product, Marketing, Sales, Digital, Finance, IT, Legal, and Operations teams
Ensure timely follow-through on dependencies, approvals, and post-launch actions
Requirements:
Bachelor’s degree in Business, Marketing, Communications, or related field
2–5 years of experience in:
GTM execution
Product marketing
Campaign operations
Channel coordination
Project management
Experience in telco, prepaid, consumer tech, retail, e-commerce, fintech, or travel-related businesses preferred
Strong coordination and stakeholder management skills
Comfortable managing timelines, launch checklists, risks, and dependencies
Hands-on, organised, and detail-oriented in a fast-moving environment
Proficient in PowerPoint, Excel, and reporting/dashboard tools
Skills Required
- Bachelor's degree in Business, Marketing, Communications, or related field
- 2-5 years of experience in GTM execution, product marketing, campaign operations, channel coordination, and project management
- Experience in telco, prepaid, consumer tech, retail, e-commerce, fintech, or travel-related businesses
- Strong coordination and stakeholder management skills
- Comfortable managing timelines, launch checklists, risks, and dependencies
- Hands-on, organized, and detail-oriented in a fast-moving environment
What We Do
Cygnify offers Talent Acquisition as a Service (TAaaS), providing a fully-managed team of experts, AI tools, and a candidate database on a flexible, month-to-month subscription model.
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