Senior Executive, Digital Marketing

Company :

1. Digital Platforms’ Governance & Oversight

• Provide overall ownership and governance of Tractors Malaysia’s digital platforms, including corporate website, social media channels, WABA, EDM, and analytics tools.
• Define digital standards, workflows, timelines, and quality benchmarks across platforms.
• Ensure consistency in digital execution, messaging, and branding across all channels.

2. Website Management (Governance Level)

• Oversee the management and optimization of the Tractors Malaysia corporate website.
• Review and approve website content updates, campaign pages, banners, and forms prior to deployment.
• Coordinate with Sime Darby Group IT/Hastings Deering and external developers on website enhancements, performance optimization, and technical improvements.
• Monitor website performance trends and identify improvement opportunities based on analytics insights.

3. Social Media Management (Planning & Direction)

• Provide direction and approval for monthly social media content planning across all platforms: TikTok, Instagram, Facebook, YouTube, LinkedIn.
• Review content themes, copywriting and visual alignment prior to publishing.
• Monitor social media performance trends and engagement patterns.
• Provide guidance on content optimization and platform prioritisation.

4. Digital Campaign Planning & Coordination

• Lead the planning and coordination of digital marketing campaigns across owned digital platforms.
• Align campaign timelines, content calendars, and delivery schedules with business units.
• Ensure campaigns are executed according to agreed objectives, timelines, and brand guidelines.
• Review campaign performance and recommend improvements.

5. Paid Advertisement Oversight

• Provide strategic direction and governance for paid advertisement activities across digital platforms.
• Review campaign objectives, targeting approach, and performance outcomes.
• Work with agencies and internal teams on optimisation direction and performance review.

6. WABA & EDM Governance

• Oversee content strategy and calendar planning for WhatsApp and EDM campaigns.
• Review messaging, segmentation approach, and deployment schedules.
• Monitor overall campaign performance and engagement trends.

7. Analytics, Reporting & Insights

• Own the digital analytics framework and reporting standards across all platforms.
• Consolidate performance data from website, social media, paid ads, WABA, and EDM.
• Analyse trends and provide insights to management and business units.
• Prepare and present regular performance reports.

8. Stakeholder Management & Coordination

• Act as the primary point of contact for digital-related matters with internal stakeholders.
• Coordinate requirements, expectations, and timelines with business units.
• Provide guidance and clarification on digital processes and capabilities.