Senior Executive - Commerce

Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas and Spark Foundry, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide

Job Description

Responsibility and Focus

Your key responsibility as Senior Media Planning Executive will be to support the commerce team in developing, implementing, tracking and optimizing cross-platform commerce campaigns for a top tier client.

You should also be able to support and collaborate with Publicis Media divisions and the wider commerce team with data driven commerce plan development in-line with shared communication briefs and any other duties relating to efficient and effective campaign activation

Main Tasks

Technical & Product

• Strong up to date understanding of: Search (Google and/or preferably Amazon), programmatic targeting & campaign fundamentals, behavioural marketing, retargeting & addressability

• Experience of monitoring, reporting and analysing metric & data to develop learnings which can fuel optimisations

• To stay on top of all invoice, billing and delivery issues. Knows when to escalate discrepancies to the manager

• Should be well versed with the following tools : 

o Google Ads/Amazon Ads, Amazon Analytics, Google Analytics 

• Demonstrable experience in any of the following areas SEM, social media and/or programmatic display advertising campaigns

• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Experience and understanding in optimizing the user journey and key performance factors

Business Acumen & Operational Efficiency

• Connect with internal specialists and external stakeholders units to design high performance commerce campaigns 

• Support the commerce team with the input from strategy, implementation, data-driven insights and recommendations 

• Provide mid-level strategic recommendations and write POV on media selection / rationales in addition to evaluating campaign performance

• Assist in training of junior team members

• Develop and maintain client relationships & provide excellent client service 

• Negotiate with digital media vendors and provides a final recommendation to the client

• Collaborate with the other media team and creative agency to ensure creative specifications of negotiated plans are met

• A team player with strong communication skills (organized thoughts / clear & structured communication) 

• Ability to multi-task and work independently 

• Attention to detail and ability to work with data and numbers 

• Strong presentation skills 

• Up-to-date with the latest trends and best practices in online marketing and measurement

Qualifications

We are looking for someone who is passionate about performance digital, has a hunger to drive results and work within the fastest growing digital category. This person would be someone that can come in and immediately make an impact, exuding confidence and displaying a desire to learn. Whilst the successful candidate will be well supported, we would be ideally looking for someone who can ‘hit the ground running’. 

Ideally, we are looking for someone who has:

• BS/MS degree in marketing, business or a related field

• Proven working experience of 2-4 years in media planning/digital marketing

• Fluent English and Arabic