Workplace Solutions Marketing is looking for a Senior Engagement Strategist within the Advertising and Engagement Strategy team. In this role you'll work closely with marketing partners (Marketing Strategists, Creative Strategists, UX Strategists, Campaign Managers), channel activation leads (events, email, media), and business teams to uncover insights about our audience and lead the strategy and development of automated, omni-channel journeys and marketing campaigns. As a member of our engagement strategy team, you’ll also collaborate with external agency partners, peers in other lines of business, and fellow engagement strategists to champion company-wide integration and full-funnel marketing efforts within Workplace Solutions Marketing (our institutional B2B division).
Specific role responsibilities:
Lead creation and evolution of omni-channel strategies and journeys by aligning business objectives with audience needs.
Work with cross-functional teams to coordinate and deliver solutions to increase plan sponsor and consultant engagement aligned to business objectives. Present and recommend solutions to senior leaders, internal partners, and stakeholders.
Partner with our advertising team and media agency to launch campaigns and journeys through a variety of paid media channels.
Connect the dots between paid, owned, and earned channels and across marketing teams.
Develop audience measures and campaign specific KPIs in partnership with marketing analytics.
Identify initial problem statements and ABM opportunities with marketing strategist, set learning agenda, and collaborate with researchers to design audience research and bring actionable insights back to team.
Synthesize qualitative and quantitative insights to continually improve campaign management. Analyze data and stakeholder feedback to make decisions and recommendations.
Lead campaign discovery and partner in stakeholder analysis including helping conduct stakeholder interviews to establish audience needs.
Conduct additional research activities as needed including competitive analysis, content audits, marketing technology assessments, etc.
Partner in research efforts with internal research groups and external firms as needed.
Consult on marketing tactics with channel strategists and digital marketing strategists.
Develop experimentation plans with digital marketing strategist and data analyst.
Participate in special projects and performs other duties as assigned.
Partner with PM to pull together marketing plan deliverables for leadership.
Lead performance read outs in partnership with marketing analytics partners.
An ideal candidate will have:
Undergraduate degree or equivalent combination of training and experience.
Minimum five years related experience. Two years in digital marketing, user experience, or client experience.
Experience working in the Financial Services sector or equivalent B2B experience (Top applicants will have demonstrated experience in Defined Contributions).
Experience building paid media campaigns required.
Experience with LinkedIn advertising preferred but not required.
Ability to define objectives and work with a team to develop a cohesive strategy that drives business results.
Ability to understand and communicate customer needs and business strategies.
Ability to present thoughts both verbally and visually (storytelling) using PowerPoint and Word.
A high degree of creativity, empathy, passion, and problem-solving ability.
Experience working with cross-functional teams.
Ability to manage multiple strategic assignments at once.
Ability to manage ambiguity to achieve results
Excellent communication and interpersonal skills.
Strong persuasion and influence skills.
This role is part of our hybrid work model with Tuesdays – Thursdays required in our offices to foster collaboration and relationships. On Mondays and Fridays, our crew will have the option to work remotely, or continue working from our offices in Malvern PA.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.About Vanguard
At Vanguard, we don't just have a mission—we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Vanguard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vanguard and has not been reviewed or approved by Vanguard.
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Retirement Support — Retirement support appears unusually strong through a 401(k) design that includes a match plus an additional employer contribution, which can materially lift long-term total rewards. HSA seeding and an enhanced employer match further strengthen the savings-and-benefits value of the package.
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Wellbeing & Lifestyle Benefits — Wellbeing and lifestyle support is reinforced by a sizable annual FlexFund stipend that can be applied across many day-to-day categories such as fitness, childcare, and other personal expenses. On-site or virtual clinics and fitness options add practical health and wellness convenience.
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Affordable Benefits — Healthcare and related benefits are positioned as comparatively affordable via heavily subsidized medical plans and broad coverage options. This affordability can offset moderate base pay for employees who place higher value on out-of-pocket cost reductions.
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What We Do
We are a community of 30 million who think – and feel – differently about investing. Together, we’re changing the way the world invests. Since our founding in 1975, helping our investors achieve their goals is our sole reason for existence. With no other parties to answer to and therefore no conflicting loyalties, we make every decision—like keeping investing costs as low as possible—with only your needs in mind. Vanguard is one of the world's largest investment companies, offering a large selection of high-quality low-cost mutual funds, ETFs, advice, and related services. Individual and institutional investors, financial professionals, and plan sponsors can benefit from the size, stability, and experience Vanguard offers. As of April 30, 2019, we managed more than $5.6 trillion in global assets. In addition, we have 189 funds in the United States and 225 funds in global markets. For Commenting Guidelines & Important information, visit here: http://vanguard.com/linkedin Vanguard Marketing Corporation, Distributor.
