Senior Endorser Manager, Asia

Posted 20 Days Ago
Be an Early Applicant
Bangkok, Phra Nakhon, Bangkok, THA
In-Office
Senior level
Food • Music • Sports
The Role
Lead development and execution of a regional influencer and ambassador strategy across sports, gaming, music and lifestyle creators. Build a centralized management framework for vetting, contracting, performance tracking and compliance. Create scalable playbooks and training for local teams, monitor campaign performance, optimize ROI, and partner with brand, legal and market teams as the regional subject matter expert.
Summary Generated by Built In
About Monster Energy:

Forget about blending in. That’s not our style. We're the risk-takers, the trailblazers, the game-changers. We’re not perfect, and we don’t pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.  

A day in the life:

As Senior Endorser Manager, you will lead the development and execution of a regional influencer and ambassador strategy—spanning lifestyle creators, streamers, and talent across sports, gaming, and music—to drive brand objectives while reflecting local market insights. You will establish and oversee a centralized influencer and ambassador management framework, encompassing talent vetting, contracting, performance measurement, and compliance. In addition, you will design scalable playbooks and training programs to enable local teams to activate influencers in a consistent, effective, and sustainable way across markets.

The impact you’ll make:
  • Develop Regional Influencer & Ambassador Strategy - Build and implement a comprehensive regional strategy for influencers (including lifestyle and streamers) and ambassadors (including sports, gaming, and music) that aligns with brand objectives and local market nuances. Ensure the strategy drives brand awareness, engagement, and loyalty.
  • Establish Centralized Management System - Design and implement a centralized system for influencer and ambassador management, including vetting, contracting, performance tracking, and compliance. This system will streamline processes, ensure consistency, and mitigate risks across all markets.
  • Create Playbooks & Training Programs - Develop standardized playbooks and training materials for local market teams to activate influencers and ambassadors effectively. Provide guidance on best practices, compliance, and performance measurement to ensure consistent execution.
  • Performance Analysis & Optimization - Monitor and analyze influencer and ambassador performance metrics across campaigns. Use insights to optimize strategies, improve Return on Investment (ROI), and inform future activations.
  • Cross-Functional Collaboration & Governance - Partner with brand, legal, and local market teams to ensure alignment, compliance, and governance of influencer and ambassador programs. Act as the regional subject matter expert for influencer marketing.
Who you are:
  • Prefer a Bachelor's Degree in the field of -- Marketing, Business Administration, Public Relations, or relevant field.
  • Additional Experience Desired: More than 7 years of experience in influencer, endorsement management or Public Relations.
  • Additional Experience Desired: Between 1-3 years of experience in managing endorsement contracts.
  • Computer Skills Desired: Proficient with Microsoft Office -- Excel, PowerPoint.

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Skills Required

  • Bachelor's Degree in Marketing, Business Administration, Public Relations, or relevant field
  • More than 7 years of experience in influencer, endorsement management, or public relations
  • 1-3 years of experience managing endorsement contracts
  • Proficient with Microsoft Office, including Excel and PowerPoint

Monster Energy Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Monster Energy and has not been reviewed or approved by Monster Energy.

  • Healthcare Strength Health coverage is described as comprehensive, with employer‑paid medical, dental, vision, life, and disability for full‑time employees, plus telemedicine and an EAP. Feedback suggests these offerings are a notable strength within the overall package.
  • Retirement Support Retirement support includes a 401(k) plan with company matching as outlined in filings, alongside pretax and Roth options. This is consistently presented as part of a competitive package for full‑time roles.
  • Leave & Time Off Breadth Time off includes paid vacation/holidays and volunteer time off, complemented by additional program perks listed in company materials. These benefits expand the package beyond core insurance and retirement elements.

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The Company
7,202 Employees
Year Founded: 2002

What We Do

Monster Energy is a globally recognized brand in the energy drink industry, known for its bold flavors and high-energy branding. The company offers a wide range of beverages designed to energize and refresh, including energy drinks, coffee, tea, and juice. It is also a prominent sponsor of extreme sports events and athletes, catering to diverse consumer preferences on a global scale.

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